Senior Insights Manager, Discretionary Category Insights

. Champion current and future guests and inspire the organization to act in their best interest .

Posted 9/17/2026full-timeMinneapolis • Minnesota • United StatesSenior💰 $115,000 - $206,000 per yearWebsite

Key responsibilities & impact

Champion current and future guests and inspire the organization to act in their best interest
Help partners build consumer-obsessed strategies and activations
Own understanding of consumer and guest motivations, needs, attitudes, and experiences for Target’s discretionary businesses
Design and execute guest and consumer research for key initiatives
Triangulate perspectives across primary and secondary sources
Identify trademarked insights
Translate insights into compelling stories that inspire action
Partner with merchants and key roundtable partners as the primary insights partner
Define learning agendas
Determine appropriate research methods, data sources, partners, and vendors
Manage external vendors and research partners, including aligning objectives, reviewing deliverables, ensuring insight quality, and holding partners accountable
Provide ongoing consultation to business partners
Manage multiple projects simultaneously

What you’ll need

Four-year degree or equivalent experience
6+ years of work experience in Marketing Research, Consumer/Shopper Insights, and/or Experience Insights
Extensive experience with qualitative and quantitative research methods
Knowledge of syndicated and first-party insight tools
Proficiency conducting DIY research
Familiarity with DIY research providers such as Fuel Cycle and Qualtrics
Experience with internal and external consumer data sources, including first-party behavioral data, syndicated tools, survey data, qualitative research, and marketplace or competitive signals
Ability to manage external vendors and research partners
Strong experience synthesizing qualitative and quantitative data from multiple sources
Ability to craft compelling insight narratives for senior leadership, stakeholders, and partners
Experience working closely with business partners to infuse consumer-centered thinking into decision-making
Ability to manage multiple projects simultaneously while balancing speed, rigor, and business relevance
Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target

Comp & perks

Comprehensive health benefits, which may include medical, vision, dental, and life insurance
401(k)
Employee discount
Short-term disability
Long-term disability
Paid sick leave
Paid national holidays
Paid vacation
Financial, education, and well-being benefits and programs
Remote work arrangement option
Hybrid/Flex for Your Day work arrangement option
Remote team members may travel to HQ up to 4 times a year