Senior Product Marketing Manager

TCP Software

. Develop a deep understanding of customers, buyers, market, and competitive landscape.

Posted 11/10/2026full-timeRemote • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on B2B/SaaS technology, including the ability to develop go-to-market strategies, analyze market opportunities, and create effective messaging. Strong communication skills and the ability to translate complex technology concepts into clear value propositions are essential.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentMarket Analysis and InsightsB2B/SaaS Technology UnderstandingCampaign Planning and Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market IntelligenceSales EnablementBuyer Persona DevelopmentCampaign Performance ReportingCompetitive AnalysisProduct PositioningCustomer Journey MappingContent DevelopmentWin/Loss AnalysisProduct Launch Coordination

Soft Skills

Highly OrganizedSelf-MotivatedAdaptive PersonalityExceptional Communication SkillsOwnership and Results-Driven

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2BSaaSWorkforce ManagementTime-TrackingFrontline Employee SchedulingHealthcareRetailHospitalityConstructionManufacturing

About the role

Key responsibilities & impact

Develop a deep understanding of customers, buyers, market, and competitive landscape.
Translate market insights into positioning, differentiated messaging, go-to-market strategies, and sales enablement.
Build market intelligence and understand the buyer journey and sales process.
Collaborate with product management to develop product messaging.
Develop content for sales and partner enablement, partner engagements, and external marketing and demand generation campaigns.
Execute go-to-market strategy, including target market and customer identification, buyer persona interviews, core use cases, and customer journey mapping.
Establish competitive battlecards and conduct sales and partner enablement training.
Help conduct quarterly win/loss analysis.
Define product structure, including naming, packaging, licensing, and pricing.
Own and coordinate product launches and drive product adoption.
Craft campaign plans, define inbound and outbound channels, and develop email nurture/drip programs and target segments.
Define campaign targets and build performance and ROI reports and dashboards.
Monitor competitors and define product differentiators.
Serve as a primary company spokesperson and advocate for Humanity Schedule with analysts, press, customers, and investors.
Strengthen market positioning, deliver effective launches, improve commercial performance, generate actionable insights, influence product strategy, drive measurable impact, and build cross-functional alignment.

Requirements

What you’ll need

Bachelor’s degree (preferred)
5-7 years of experience in product marketing; preferably at least 1-2 years in a senior position
An understanding of and experience in the B2B/SaaS technology – previous experience with time-tracking, scheduling, or workforce management solutions is a bonus but not a requirement
Familiarity with frontline employee scheduling in the healthcare, retail & hospitality, construction, and/or manufacturing industries is preferred, but not required
Ability to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements.
Adaptive personality, highly organized and self-motivated, takes ownership and delivering results in a fast-paced environment - should be comfortable with high ambiguity.
Ability to understand technology at its core functions and articulate the benefits of the technology at a business level.
Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for software and service products in a B2B environment.
Quantitative, creative, and exceptional communications skills
Must be able to work in the United States; TCP Software is unable to sponsor visas for this role.

Benefits

Comp & perks

Competitive salary based on experience
20 days PTO and 13 days of companywide holidays
8 hours to volunteer and impact your community
Comprehensive benefits (Health/Dental/Vision/401K)
Employee Choice Benefit