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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing campaign execution, content management, and community engagement, with a strong focus on copywriting and performance analysis. Proficient in using social media platforms and analytics tools to drive engagement and optimize marketing strategies.
Highest-signal resume keywords
Digital Marketing Campaign ManagementContent Calendar ManagementCopywriting and Content CreationSprinklr ProficiencyPerformance Data Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent ManagementA/B TestingAudience SegmentationPerformance AnalysisSocial Media ExecutionCommunity EngagementBrand Voice ConsistencyGraphic CreationVideo Production
Soft Skills
Clear CommunicationAttention to DetailDeadline ManagementCollaborationStakeholder Management
Tools & Technologies
SprinklrGoogle AnalyticsSocial Media PlatformsCollaboration ToolsProductivity Tools
Industry Keywords
Digital MarketingSocial MediaContent StrategyBrand StandardsEngagement Guidelines
About the role
Key responsibilities & impact- Plan, execute, and optimize digital marketing campaigns across social media and web
- Manage the global content calendar and publishing workflow, including copywriting, post development, Sprinklr scheduling, approvals, and delivery
- Create social-first graphics and short-form video
- Coordinate assets with design teams and regional stakeholders
- Maintain TD SYNNEX and partner brand standards
- Ensure messaging and visuals are consistent, inclusive, and accessible
- Lead community management coordination and maintain engagement guidelines
- Manage secure access credentials, permissions, and platform access
- Own and maintain SOPs; audit processes with regional teams
- Track, collect, and analyze performance data and report outcomes to stakeholders
- Conduct A/B tests and landing page experiments
- Use audience segmentation and personalization to improve performance
- Partner with external agencies, platforms, and vendors
- Support initiative planning and vendor payment coordination
- Identify gaps, recommend improvements, and champion global best practices
- Support data hygiene and reporting integrity
- Uphold privacy and platform policies
- Report to the Senior Global Social Media Manager
- Collaborate across marketing, design, and regional teams
Requirements
What you’ll need- Bachelor’s degree; Marketing, Communications, or related field preferred (or equivalent practical experience)
- 1–3 years of experience in digital marketing with hands-on social media execution
- Experience managing content calendars, publishing workflows, and community engagement
- Strong copywriting and content creation skills with attention to detail and brand voice
- Working knowledge of LinkedIn, X, Facebook, Instagram, YouTube, and analytics/reporting practices
- Proficiency with collaboration and productivity tools
- Ability to manage deadlines across multiple stakeholders
- Clear written and verbal communication skills
- Ability to present insights and recommendations
- Experience with Sprinklr or similar social publishing/engagement platform
- Familiarity with native platform analytics, Google Analytics, UTM strategy, and A/B testing
- Exposure to global/regional campaign coordination and cross-functional stakeholder management
Benefits
Comp & perks- Access to training, certifications, and diverse projects
- Professional office environment with flexibility and occasional non-standard hours as business requires
- Formal programs on leadership and professional development
- On-demand courses
- Seminars and events supporting financial, physical, and mental well-being
- Global Life Empowerment Assistance Program
- Inclusive education and peer-to-peer conversations
- Equitable growth and development opportunities
- Onboarding program with networking opportunities
- Internal, peer-led inclusive communities and activities
- Business resource groups
- Local volunteering events
- Environmental and social initiatives