Growth Marketing Leader

TDS Global Solutions

. Develop and execute an integrated demand generation strategy across paid, organic, and ABM channels .

Posted 10/23/2026full-timeRemote • United StatesSenior💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated demand generation strategies across various channels, with a strong focus on B2B SaaS marketing and campaign performance optimization. Proven ability to drive brand awareness and generate qualified sales pipelines through targeted campaigns and collaboration with sales and marketing teams.

Highest-signal resume keywords

B2B SaaS Demand GenerationAccount-Based Marketing (ABM)Campaign AttributionMarketing Automation PlatformsAnalytical Capabilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyCampaign Performance ReportingSales Pipeline GenerationBudget AllocationPerformance Optimization

Soft Skills

Strong Communication SkillsCollaboration

Tools & Technologies

HubSpotMarketoSalesforceInflu26senseDemandbase

Industry Keywords

B2B MarketingGrowth MarketingEmerging TechnologiesAI Company ExperienceTechnology/SaaS Organizations

About the role

Key responsibilities & impact

Develop and execute an integrated demand generation strategy across paid, organic, and ABM channels
Build targeted campaigns for approximately 200 priority enterprise accounts, with a broader audience of 1,000 target accounts
Generate measurable sales-qualified pipeline and revenue opportunities rather than focusing primarily on MQLs
Establish campaign roadmaps, performance reporting, attribution, and ongoing optimization
Partner closely with Sales, BDRs, Marketing Operations, and other marketing functions to improve engagement and conversion
Potentially assume broader leadership responsibilities across BDRs, events, and the existing European demand generation function
Build and scale the company's demand generation engine, driving brand awareness, enterprise engagement, and qualified sales pipeline
Use marketing automation and CRM platforms, including HubSpot, Marketo, and/or Salesforce
Educate buyers and generate demand for a new category with limited existing market awareness

Requirements

What you’ll need

7-10 years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing
Proven experience in technology/SaaS organizations; AI company experience strongly preferred
Experience with ABM platforms such as Influ2, 6sense, or Demandbase
Strong analytical capabilities, including campaign attribution, pipeline reporting, budget allocation, and performance optimization
Experience marketing emerging technologies or creating demand for new product categories is highly desirable
Strong communication skills with the ability to clearly articulate marketing performance, pipeline contribution, and business outcomes

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Work From Home
Stock Option Plan