Product Marketing Manager – Enablement

TeachTown

. Support TeachTown's go-to-market strategy and accelerate value creation.

Posted 9/18/2026full-timeRemote • United StatesMid-LevelSenior💰 $85,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in EdTech with a focus on K–12 education and special education solutions, creating engaging product training and enablement resources. Proficient in developing product videos, sales playbooks, and onboarding materials while effectively collaborating with cross-functional teams.

Highest-signal resume keywords

EdTech ExperienceProduct Training DevelopmentSales EnablementVideo ProductionCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product TrainingSales Playbook CreationVideo DevelopmentContent DevelopmentProject ManagementTraining Resource DevelopmentDemo Certification ProgramsOnboarding MaterialsScript WritingStoryboarding

Soft Skills

Presentation SkillsFacilitation SkillsCommunication SkillsAttention to DetailStorytelling

Industry Keywords

K–12 EducationSpecial EducationSales EnablementProduct EnablementCustomer SuccessProfessional LearningGo-To-Market StrategyEngagement MeasurementTraining VideosEducator Needs

About the role

Key responsibilities & impact

Support TeachTown's go-to-market strategy and accelerate value creation.
Create enablement tools and product insights that inform Everway’s product strategy.
Create tools, training, and experiences that help internal teams and customers understand and successfully engage with Everway solutions.
Equip customer-facing teams with product knowledge, training, tools, and resources to communicate product value, conduct discovery, and deliver product demonstrations.
Create engaging product content and resources that help customers understand solutions, get started successfully, and realize value.
Own the development of engaging product videos demonstrating product capabilities, workflows, and value; establish consistent style, format, and voice.
Develop short product training videos and learning experiences for sales teams.
Build and manage product demo certification programs.
Create and maintain product pitch slides with product owners.
Maintain the Sales Playbook with current, consistent solution guidance.
Partner with Product and Sales Leadership on onboarding and product training for new customer-facing team members.
Create getting-started guides for educators and administrators.
Develop and manage product pilot programs, including resources, expectations, enablement, feedback, and success measurement.
Govern enablement content for accuracy, discoverability, consistency, messaging, and brand standards.
Report to the Director of Product Marketing and partner with Product, Marketing, Sales, Customer Success, Professional Learning, and other go-to-market teams.

Requirements

What you’ll need

5+ years of experience in EdTech, with a strong understanding of K–12 education, district environments, and the needs of educators and school leaders.
3+ years of experience working with special education solutions, programs, or teams, with an understanding of the unique needs of special education educators, administrators, and students.
4+ years of experience in sales enablement, product enablement, or a related function, developing training and resources that help customer facing teams build product knowledge and confidence.
5+ years of experience creating product and training videos, including developing concepts, scripts, storyboards, screen recordings, voiceovers, and polished final content.
Demonstrated experience developing and delivering product training, demo talk tracks, discovery questions, and demo certification programs for sales and other customer facing teams.
Experience creating and maintaining sales playbooks, product pitch decks, getting started guides, onboarding materials, and other product enablement resources.
Strong ability to translate complex product capabilities into clear, concise, and engaging stories for both internal and external audiences.
Experience partnering cross functionally with Product, Product Marketing, Sales, Customer Success, Professional Learning, and other go to market teams.
Strong presentation and facilitation skills, with the ability to lead engaging live and recorded training experiences.
Excellent written and verbal communication skills, with exceptional attention to message consistency, quality, and brand voice across content and training.
Strong project management skills with the ability to manage multiple content, training, and enablement initiatives from concept through delivery.
Comfortable learning new products quickly and becoming a product expert who can teach others how to understand, position, and demonstrate them effectively.
Experience gathering feedback and using engagement, adoption, training, or pilot data to continuously improve enablement programs and resources.
Applicants must provide three public, PII-free video samples: a product overview video, a tutorial video, and a product promo video.
Must be authorized to work in the United States.