TeachTown

Product Marketing

• Support TeachTown's go-to-market strategy and accelerate value creation.
• Create enablement tools and product insights that inform Everway’s product strategy.
• Create tools, training, and experiences that help internal teams and customers understand and successfully engage with Everway solutions.
• Equip customer-facing teams with product knowledge, training, tools, and resources to communicate product value, conduct discovery, and deliver product demonstrations.
• Create engaging product content and resources that help customers understand solutions, get started successfully, and realize value.
• Own the development of engaging product videos demonstrating product capabilities, workflows, and value; establish consistent style, format, and voice.
• Develop short product training videos and learning experiences for sales teams.
• Build and manage product demo certification programs.
• Create and maintain product pitch slides with product owners.
• Maintain the Sales Playbook with current, consistent solution guidance.
• Partner with Product and Sales Leadership on onboarding and product training for new customer-facing team members.
• Create getting-started guides for educators and administrators.
• Develop and manage product pilot programs, including resources, expectations, enablement, feedback, and success measurement.
• Govern enablement content for accuracy, discoverability, consistency, messaging, and brand standards.
• Report to the Director of Product Marketing and partner with Product, Marketing, Sales, Customer Success, Professional Learning, and other go-to-market teams.

Product Marketing Manager – Enablement