Lifecycle Marketing Manager

Teal Health

. Own lifecycle strategy and execution across direct-to-consumer and B2B patient journeys .

Posted 9/22/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $135,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing and customer journey optimization, with a strong focus on building and analyzing patient engagement strategies across multiple channels. Proficient in managing HIPAA and TCPA compliance while leveraging data-driven insights to enhance conversion and retention rates.

Highest-signal resume keywords

Lifecycle MarketingCRM SystemsHIPAA ComplianceData AnalysisPatient Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Program DevelopmentFunnel Performance MeasurementAudience SegmentationBehavioral TriggersExperimentation FrameworksCustomer Journey OptimizationReporting DashboardsPersonalized Customer JourneysPatient Journey AnalyticsConversion Rate Optimization

Soft Skills

Exceptional CommunicationOrganizational SkillsPrioritization SkillsAnalytical MindsetCollaboration

Tools & Technologies

HubSpotBrazeIterableSalesforce Marketing CloudCustomer.ioKlaviyoVoice AIRingless VoicemailPortal MessagingAutomation Tools

Industry Keywords

HealthcareHealth TechDigital HealthWellnessRegulated Consumer IndustriesB2B2C ProgramsPatient EngagementTCPA CompliancePHI-safe PracticesVendor/BAA Diligence

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own lifecycle strategy and execution across direct-to-consumer and B2B patient journeys
Build and optimize patient journeys to improve conversion, appointment attendance, kit return rates, abnormal follow-up adherence, and repeat screening participation
Develop segmented lifecycle programs across email, SMS, portal chat, portal reminders, direct mail, voice AI, and ringless voicemail
Design and implement lifecycle infrastructure, CRM systems, automation, and engagement tools
Refine audience segmentation, behavioral triggers, and patient journeys to reduce friction
Create and execute tests across messaging, timing, channels, incentives, and patient experiences
Own lifecycle analytics, reporting, and funnel performance measurement
Identify drop-off points and translate patient behavior insights into recommendations
Partner with product, growth, engineering, medical operations, revenue strategy, and customer support teams
Manage HIPAA- and TCPA-compliant communications, consent, and opt-out handling
Stay current on lifecycle marketing, consumer behavior, personalization, and healthcare engagement best practices
Build a scalable patient engagement engine for Teal Health, which provides at-home cervical cancer screening and preventive-care access

Requirements

What you’ll need

5–8+ years of experience in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization
Proven experience building and optimizing lifecycle programs and reporting dashboards across multiple channels and systems
Strong experimentation discipline, including designing tests and interpreting funnel data
Strong working command of HIPAA and TCPA for patient communications
PHI-safe practices and proper consent/opt-out handling
Experience building personalized customer journeys using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, or similar
Strong analytical mindset using customer and funnel data
Ability to work quickly in a fast-paced startup environment
Exceptional communication, organization, and prioritization skills
Experience in healthcare, health tech, digital health, wellness, or regulated consumer industries preferred
Experience with voice AI, ringless voicemail, and patient in-portal messaging preferred
Familiarity with HIPAA-compliant communications, patient engagement, vendor/BAA diligence, and TCPA consent requirements preferred
Experience optimizing journeys tied to appointments, adherence, activation, or behavior change preferred
Experience supporting B2B2C programs for health systems, employers, payors, benefits providers, or population health partners preferred
Experience with experimentation frameworks, segmentation, eligibility-based journey design, or predictive lifecycle strategies preferred
Legally authorized to work in the United States without employer support or sponsorship

Benefits

Comp & perks

Equity compensation
Health insurance
FSA /DCFSA options
401(k)
Parental leave
Flexible PTO
Professional development support