Lifecycle Marketing Manager

Teal Health

. Own lifecycle strategy and execution across Teal’s direct-to-consumer and B2B patient journeys .

Posted 9/22/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $135,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing, CRM systems, and patient journey optimization, with a strong focus on HIPAA and TCPA compliance. Proven ability to analyze data, design personalized customer experiences, and implement effective engagement strategies across multiple channels.

Highest-signal resume keywords

Lifecycle MarketingCRM SystemsHIPAA ComplianceData AnalysisCustomer Journey Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Program DevelopmentFunnel Performance MeasurementAudience SegmentationBehavioral TriggersTesting Program ExecutionPatient Engagement StrategiesPersonalized Customer JourneysData-Driven Decision MakingExperimentation FrameworksReporting Dashboards

Soft Skills

Exceptional CommunicationOrganization SkillsPrioritization SkillsOwnership MentalityAdaptability in Fast-Paced Environments

Tools & Technologies

HubSpotBrazeIterableSalesforce Marketing CloudCustomer.ioKlaviyoVoice AIRingless VoicemailPortal MessagingAutomation Tools

Industry Keywords

HealthcareHealth TechDigital HealthWellnessRegulated Consumer IndustriesB2B2C ProgramsPatient CommunicationsConsent ManagementPrivacy-Safe EngagementConsumer Behavior

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own lifecycle strategy and execution across Teal’s direct-to-consumer and B2B patient journeys
Build, optimize, and continuously improve patient journeys to increase conversion, appointment attendance, kit returns, abnormal follow-up adherence, and repeat screening participation
Develop personalized, segmented lifecycle programs across email, SMS, portal chat, portal reminders, direct mail, voice AI, and ringless voicemail
Design and implement lifecycle infrastructure, CRM systems, automation, and engagement tools
Refine audience segmentation, behavioral triggers, and patient journeys to reduce friction and improve funnel movement
Create and execute testing programs across messaging, timing, channels, incentives, and patient experiences
Own lifecycle analytics, reporting, and funnel performance measurement
Identify drop-off points and translate patient behavior insights into actionable recommendations
Partner with product, growth, engineering, medical operations, revenue strategy, and customer support teams
Manage HIPAA- and TCPA-compliant lifecycle communications, consent, opt-out handling, and privacy-safe engagement
Stay current on lifecycle marketing best practices, consumer behavior, personalization, and healthcare engagement innovations

Requirements

What you’ll need

5–8+ years of experience in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization with a proven track record of measurable business impact
Proven experience building and optimizing lifecycle programs and reporting dashboards across multiple channels and systems
Strong experimentation discipline, including designing tests and reading funnel data
Strong working command of HIPAA and TCPA for patient communications; PHI-safe practices and proper consent/opt-out handling
Experience building highly personalized customer journeys using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, or similar
Strong analytical mindset with customer and funnel data experience
Strong ownership mentality and ability to move quickly in a fast-paced startup environment
Exceptional communication, organization, and prioritization skills
Experience in healthcare, health tech, digital health, wellness, or regulated consumer industries preferred
Experience with voice AI, ringless voicemail, and patient in-portal messaging preferred
Experience with long, non-linear patient journeys, dormancy windows, re-engagement, and recurring re-screening cadences preferred
Familiarity with HIPAA-compliant communications, patient engagement, vendor/BAA diligence, and TCPA consent requirements preferred
Experience optimizing journeys tied to appointments, adherence, activation, or behavior change preferred
Experience supporting B2B2C programs for health systems, employers, payors, benefits providers, or population health partners preferred
Experience with experimentation frameworks, segmentation/eligibility-based journey design, or predictive lifecycle strategies preferred
Legal authorization to work in the United States without employer support or sponsorship

Benefits

Comp & perks

Equity compensation
Health insurance
FSA / DCFSA options
401(k)
Parental leave
Flexible PTO
Professional development support