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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on Customer Data Platforms (CDPs) and MarTech, leveraging AI tools for content creation and go-to-market strategies. Proven ability to translate complex technical concepts into compelling narratives for diverse audiences while driving cross-functional collaboration.
Highest-signal resume keywords
Product Marketing ExperienceCustomer Data Platforms (CDPs)AI Productivity ToolsStrategic Go-To-Market ExecutionData-Driven Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentTechnical MarketingData IntegrationAPIsCloud InfrastructureContent CreationMarket AnalysisGTM StrategyProject Management
Soft Skills
Strategic ThinkingData-Driven Problem SolvingExceptional CommunicationCollaborative MindsetAccountability
Tools & Technologies
AI ToolsAutomated WorkflowsSales CollateralBattlecardsObjection-Handling Resources
Industry Keywords
B2B Enterprise SaaSMarTech EcosystemCross-Functional PartnershipsCustomer Advisory DiscussionsWebinarsIndustry Events
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Architect and deliver product positioning, messaging, and value propositions for Tealium’s data platform
- Tailor narratives to technical and business stakeholders
- Orchestrate cross-functional go-to-market launches and feature updates
- Partner with product, engineering, and sales to drive adoption
- Translate complex technical capabilities into customer narratives and competitive differentiators
- Maintain subject-matter expertise across the CDP and MarTech ecosystem
- Use AI tools and automated workflows to generate technical enablement assets, deep-dive content, and integration briefs
- Empower field teams with sales collateral, battlecards, and objection-handling resources
- Represent product marketing in customer advisory discussions, webinars, and industry events
- Engage global audiences ranging from data engineers to CMOs
- Analyze market dynamics, customer feedback, and competitive intelligence
- Refine strategy and positioning using data-driven decision-making
- Partner with demand generation and content teams across digital campaigns, web experiences, and events
- Report to the VP of Product Marketing
Requirements
What you’ll need- 7+ years of progressive product marketing, technical marketing, or partner marketing experience within B2B enterprise SaaS
- Deep domain expertise in Customer Data Platforms (CDPs), MarTech, data integration, APIs, or cloud infrastructure
- Fluency with AI productivity tools and modern generative AI workflows
- Experience scaling content creation, research, and go-to-market execution with AI workflows
- Track record of driving complex projects independently and taking accountability for outcomes
- Strong strategic thinking and data-driven problem-solving capabilities
- Ability to translate market insights into actionable GTM initiatives
- Exceptional written and verbal communication skills
- Experience with enterprise software positioning and strategic GTM execution
- Ability to operate in complex technical domains
- Collaborative growth mindset and commitment to cross-functional partnerships
Benefits
Comp & perks- Annual bonus
- Stock options
- Medical, dental, vision, life, and disability insurance
- 401(k) plan with company matching contributions
- Flexible paid time off
- Extended paid parental leave
- 11 paid holidays annually
- Healium Be-Well break
- 15 hours of paid work time annually for volunteer activities and programs
- Sick leave accrual
- New hire stipends for purchasing home office equipment
- Equity grants
- Health and wellness programs
- Professional development opportunities, including over 6,000 on-demand courses
- Manager and leadership development programs
- Remote-first working
- Market-competitive benefits programs
