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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing scalable marketing strategies across European markets, with a strong focus on brand building, demand generation, and performance marketing. Proficient in utilizing data-driven methodologies and modern marketing tools to optimize processes and drive results.
Highest-signal resume keywords
Marketing Leadership ExperienceBrand Building ExpertiseDemand Generation SkillsDigital Business Model UnderstandingProficiency in English and German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingContent StrategySEOSocial Media ManagementData AnalysisCampaign PlanningKPI DevelopmentFunnel OptimizationBudget PlanningAutomation Techniques
Soft Skills
Creative Problem-SolvingDecision-MakingCollaborationCoachingResults Focus
Tools & Technologies
AI ToolsMarketing Automation SoftwareAnalytics PlatformsCRM SystemsDigital Marketing Tools
Certifications & Qualifications
Degree in MarketingDegree in BusinessDegree in CommunicationsDegree in Digitalization
Industry Keywords
SaaSTechnology-Driven EnvironmentScale-Up EnvironmentLocalized CampaignsMarket Positioning
About the role
Key responsibilities & impact- Develop and manage a scalable marketing and go-to-market strategy for multiple European markets
- Position, launch, and scale strategic product and solution offerings
- Translate company strategy into marketing objectives, KPIs, and roadmaps
- Own brand building, content strategy, demand generation, and awareness across the full funnel
- Plan and execute localized campaigns across European markets
- Communicate product value clearly and in a market-oriented way
- Structure, manage, and optimize the funnel from awareness to conversion
- Align Marketing and Sales processes, messaging, and targets
- Provide operational guidance to a future Sales team member
- Collaborate with the Executive Team, Product, Sales, and Support
- Use data- and AI-driven methodologies to improve effectiveness, efficiency, and decision quality
- Own marketing budget planning, forecasting, controlling, and performance reporting
- Lead, coach, and develop a small internal and external Marketing & Sales team
- Manage external partners, including agencies, freelancers, and tools
Requirements
What you’ll need- At least 5 years of experience in a marketing leadership role within a digital, SaaS, or technology-driven environment
- Proven experience in a fast-growing, scaling company (Scale-up environment)
- Strong understanding of digital business models
- Hands-on expertise in brand building, performance marketing, and demand generation
- Experience in content, PR, SEO, GEO, social media, and organic growth
- Strong analytical skills with creative, solution-oriented thinking and a clear results focus
- Hands-on mindset with strong decision-making skills and a structured, highly prioritized working style
- Confident use of modern marketing and AI tools
- Openness to automation, data-driven methods, and continuous improvement
- Full professional proficiency in English and German
- Degree in Marketing, Business, Communications, Digitalization, or equivalent relevant experience
Benefits
Comp & perks- Flexible 100% FTE or Fractional arrangement
- Option of a 30-hour-a-week arrangement
- Remote-friendly work from wherever you're most productive in the world
- Access to office facilities in Weisburg, Austria for those based nearby
- Fully paid team events in beautiful locations
- Corporate benefits
