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team.blue

Marketing & Growth Strategist

team.blue

. Define and execute the communication, engagement, and conversion strategy for the Hub .

Posted 9/29/2026full-timeRemote • Italy, Portugal, Spain, United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth strategy execution, customer journey design, and multi-channel communication for SaaS products. Proficient in analytics, A/B testing, and leveraging AI tools to drive engagement and conversion metrics.

Highest-signal resume keywords
Growth Strategy ExecutionA/B TestingCustomer Journey DesignAnalytics ProficiencySaaS Product Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Growth MarketingLifecycle MarketingExperimentationCustomer Behaviour AnalysisConversion OptimizationSegmentationPersonalisationCopywritingEvent Schema ManagementFunnel Analysis
Soft Skills
Clear CommunicationCollaborationDetail-OrientedAutonomous Work EthicStorytelling
Tools & Technologies
AI ToolsLifecycle AutomationGrowth ToolingEmail Marketing PlatformsIn-Product Messaging Systems
Industry Keywords
SaaSStartup EnvironmentDigital MarketingCustomer EngagementRetention Strategies

About the role

Key responsibilities & impact
  • Define and execute the communication, engagement, and conversion strategy for the Hub
  • Own the full growth lifecycle across the Hub surface
  • Understand user behaviour and shape cross-brand customer journeys
  • Design notifications, in-product messaging, onboarding nudges, and conversion experiments
  • Build trust, relevance, activation, engagement, and long-term adoption across the team.blue ecosystem
  • Translate product capabilities and cross-brand use cases into customer-facing messaging
  • Build and execute multi-channel communications across email, in-product messaging, and other surfaces
  • Define hypotheses, run A/B tests, analyse results, and scale successful initiatives
  • Instrument tracking and monitor funnel and engagement metrics
  • Use analytics, automation, and AI-assisted tools for experimentation, segmentation, personalisation, copy iteration, and performance analysis
  • Collaborate with Product and Data on event triggers, segmentation logic, journey design, and in-product communication strategy
  • Surface insights and recommendations to Hub and brand teams
  • Write copy for notifications, in-product messages, landing pages, and lifecycle communications
  • Work with Product, Data, and Engineering to identify opportunities, launch experiments, measure outcomes, and improve performance

Requirements

What you’ll need
  • 5+ years of experience in growth, product, lifecycle, or digital marketing
  • Hands-on ownership from zero-to-one through scale in a startup or scale-up environment
  • Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers
  • Proven ability to own growth outcomes end-to-end and drive measurable impact across CTR, activation, conversion, engagement, retention, and adoption
  • Hands-on experience designing and executing growth programs, experimentation, and A/B testing
  • Strong understanding of customer behaviour and growth loops
  • Comfortable working with event schemas, funnels, cohorts, and behavioural signals
  • Fluency in analytics, tracking, lifecycle automation, segmentation, personalisation, and modern growth tooling
  • Demonstrated use of AI-augmented workflows in daily work
  • Advanced AI tools strongly preferred
  • Excellent copywriting, positioning, and storytelling skills for SaaS products
  • Clear, structured communication and effective collaboration with Product, Engineering, Data, and commercial stakeholders
  • Strong individual contributor mindset; reliable, autonomous, detail-oriented, and comfortable in a fast-paced, ambiguous, highly cross-functional environment
  • Proof of eligibility to work in the country of application
  • No visa sponsorship available

Benefits

Comp & perks
  • Fully remote work arrangement
  • Diversity and inclusion commitment
  • Sustainability and ESG initiatives
  • No relocation package or visa sponsorship provided