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Marketing Manager
Team Liquid. Own marketing campaigns end-to-end, from concept and brief through production, launch, and post-campaign review .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end marketing campaigns, including project planning, creative brief development, and performance measurement. Proficient in collaborating cross-functionally and adapting strategies based on audience insights and brand objectives.
Highest-signal resume keywords
Campaign ManagementProject ManagementCreative Brief DevelopmentCross-Functional CollaborationAudience Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing FundamentalsCampaign StrategyContent DevelopmentPerformance MeasurementTimeline Management
Soft Skills
Organizational SkillsWritten CommunicationVerbal CommunicationPresentation SkillsAdaptability
Tools & Technologies
ClickUpCanvaAdobe Creative SuiteProject Management PlatformsReporting Tools
Industry Keywords
GamingEsportsDigital MediaBrand PartnershipsCreative Operations
About the role
Key responsibilities & impact- Own marketing campaigns end-to-end, from concept and brief through production, launch, and post-campaign review
- Build project plans with clear timelines, deliverables, owners, and approval steps
- Manage multiple campaigns and priorities while anticipating risks and resolving issues early
- Manage campaign budgets and coordinate agency, freelance, and production support as needed
- Develop campaign concepts rooted in audience insights, Team Liquid’s brand, and campaign goals
- Write creative briefs defining the audience, message, deliverables, and measures of success
- Lead ideation for partner campaigns and translate marketing objectives into requests for creative and production teams
- Guide ideas through production while keeping the brief, partner objectives, and Team Liquid brand aligned
- Collaborate with Sales & Partnerships, Creative, Production, and other teams on campaign goals, requirements, and deliverables
- Translate partner commitments and objectives into campaign plans and ensure deliverables are tracked and reported
- Keep stakeholders aligned on timelines, priorities, approvals, and campaign progress
- Ensure campaigns align with brand, partner, publisher, and market requirements
- Build campaigns around moments that matter to Team Liquid fans and partners
- Develop creative approaches based on each partner’s goals
- Apply audience and fan insights to strengthen campaign ideas and execution
- Define success metrics based on campaign, brand, and partner goals
- Track campaign performance and audience response and recommend adjustments
- Lead post-campaign reviews and apply learnings to future campaigns
- Improve campaign planning, workflows, and cross-functional collaboration
- Use AI and emerging tools where practical to support campaign planning, management, and reporting
- Stay current on trends shaping marketing, gaming, and esports
Requirements
What you’ll need- 3+ years of experience in marketing, campaign management, project management, content production, creative operations, or a related field
- Experience managing marketing campaigns or creative projects from initial concept and briefing through execution and completion
- Strong project management and organizational skills, with the ability to manage multiple campaigns, timelines, and priorities
- Experience creating creative briefs, project plans, timelines, and deliverables for creative or production teams
- Experience working cross-functionally with teams such as creative, production, social, content, talent, partnerships, or communications
- Strong understanding of marketing fundamentals, including audiences, brand positioning, campaign strategy, content development, channel planning, and performance measurement
- Strong written, verbal, and presentation skills
- Ability to adapt to changing priorities and deliver high-quality work in a fast-paced, collaborative environment
- Experience in gaming, esports, sports, entertainment, digital media, or an agency environment is a bonus
- Understanding of gaming and esports audiences and culture is a bonus
- Experience working on brand partnerships or sponsored campaigns is a bonus
- Experience with tools such as ClickUp, Canva, Adobe Creative Suite, or comparable project management, creative, reporting, or productivity platforms is a bonus