Brand and Growth Manager

Team Up - We Build Teams

. Develop and execute the company’s overall brand and marketing strategy .

Posted 10/5/2026full-timeRemote • EstoniaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, content creation for technical audiences, and lead generation processes. Proficient in utilizing AI and digital tools to enhance marketing workflows and performance measurement.

Highest-signal resume keywords

B2B Marketing ExperienceAdTech KnowledgeContent Creation SkillsLead Generation ManagementProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationLead GenerationDigital Advertising EcosystemPositioning and Messaging DevelopmentAnalytical SkillsAI LiteracyProject ManagementSocial Media ManagementTechnical DocumentationMarket Research

Soft Skills

Excellent Written CommunicationStrategic ThinkingIndependenceStakeholder CoordinationAdaptability

Tools & Technologies

HubSpotApolloFigmaN8nZapierCRM SystemsSocial Media PlatformsMarketing Automation ToolsPodcast Editing SoftwareVideo Editing Software

Industry Keywords

AdTechMarTechB2B AudiencesInbound MarketingDemand CaptureTrade PublicationsMarket SegmentationBrand GuidelinesLead RoutingPerformance Measurement

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Develop and execute the company’s overall brand and marketing strategy
Create content for technical B2B audiences, including case studies, comparison pages, integration explainers, launch announcements, sales materials, and website content
Research the AdTech industry, technical documentation, market trends, competitors, and customer needs
Manage the company’s LinkedIn presence and develop the CEO’s personal profile and thought leadership
Build and maintain a social media content strategy and measure performance
Manage inbound lead generation, landing pages, forms, lead routing, CRM hygiene, and nurture sequences
Ensure demo requests and inbound leads are followed up effectively
Build relationships with trade publications, podcasts, industry newsletters, and relevant communities
Coordinate PR activities, podcast and panel opportunities, and industry events
Develop and maintain the company’s visual identity, tone of voice, and brand guidelines
Support entry into new markets and buyer segments through market-specific marketing initiatives
Work with the CEO and internal technical teams to translate complex product concepts into marketing communication
Identify opportunities to automate marketing processes using AI and digital tools
Design and implement research, content, lead-generation, and workflow automation systems
Manage projects, freelancers, external partners, and marketing systems
Continuously test, measure, and improve marketing activities based on performance and business objectives

Requirements

What you’ll need

3–5 years of experience in B2B marketing
Experience in AdTech or MarTech, such as SSP, DSP, ad networks, publisher monetisation, header bidding, or agency environments
Strong understanding of the digital advertising ecosystem and ability to explain technical AdTech concepts in clear, simple language
Excellent written communication and content creation skills
Strong ability to develop positioning and messaging for technical B2B products
Experience managing LinkedIn and other social media channels for B2B audiences
Experience with inbound marketing, lead generation, CRM, and demand capture
Strong analytical and strategic thinking skills
Proven ability to work independently and take ownership of the full marketing function
Strong AI literacy and experience using AI to automate and improve marketing workflows
Comfortable working directly with senior leadership and receiving direct feedback
Ability to work in a fast-paced environment with limited structure and changing priorities
Strong project management and stakeholder coordination skills
Experience with Figma or similar design tools
Experience with HubSpot, Apollo, or similar CRM/outreach platforms
Experience with n8n, Zapier, APIs, or other workflow automation tools
Video or podcast editing experience
Experience coordinating industry events or conference presence

Benefits

Comp & perks

Remote work arrangement
Significant freedom to build marketing processes
Opportunity to use AI to increase efficiency