Paid Media Specialist – Ecommerce

Team Virtual

. Take ownership of a portfolio of ecommerce advertising accounts across Meta Ads, Google Ads and TikTok Ads, with Meta forming the largest share of the role .

Posted 10/22/2026full-timeRemote • PakistanMid-LevelSenior💰 PKR 250,000 - PKR 350,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing ecommerce advertising accounts across Meta Ads, Google Ads, and TikTok Ads, with a strong focus on data-driven decision-making and performance optimization. Proficient in tracking, analyzing, and reporting on campaign performance while effectively communicating insights and recommendations to stakeholders.

Highest-signal resume keywords

Ecommerce Advertising ManagementMeta Ads ExpertiseGoogle Ads Conversion TrackingStrong Analytical SkillsPaid Media Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ExperienceEcommerce Funnel AnalysisCampaign OptimizationA/B Testing DesignPerformance Metrics Evaluation

Soft Skills

Strong Written CommunicationOrganizational SkillsProactive Problem SolvingCollaboration Skills

Tools & Technologies

Meta PixelMeta Conversions APIGoogle Analytics 4Google Tag ManagerGoogle Ads

Industry Keywords

Digital AdvertisingPerformance MarketingCustomer Journey AnalysisDTC AdvertisingEcommerce Advertising Landscape

About the role

Key responsibilities & impact

Take ownership of a portfolio of ecommerce advertising accounts across Meta Ads, Google Ads and TikTok Ads, with Meta forming the largest share of the role
Audit existing client accounts, including historical performance, campaign structure, tracking, audiences, creative performance and opportunities
Develop paid media strategies based on products, target customers, commercial objectives and advertising budgets
Build, launch, manage and continuously optimise paid advertising campaigns
Identify performance leaks, wasted spend and opportunities to improve revenue, acquisition costs and return on ad spend
Manage campaign budgets and pacing within agreed daily, weekly and monthly spend levels
Reallocate spend based on performance and commercial opportunity
Monitor account health and respond to changes in spend, conversion volume, CPA, ROAS and other key metrics
Conduct structured testing across audiences, offers, campaign structures and landing-page direction
Analyse performance across the full ecommerce funnel and account for product price, buying cycle, customer intent and consumer behaviour
Analyse creative performance, identify winning hooks and formats, recognise creative fatigue, and recommend new concepts or iterations
Brief the internal creative team and evaluate newly launched creative
Set up and verify Meta Pixel tracking and conversion events
Configure and troubleshoot Meta Conversions API implementations
Set up and validate Google Ads conversion tracking
Work with GA4 and Google Tag Manager; test event firing and conversion accuracy
Diagnose discrepancies across advertising platforms, analytics platforms and ecommerce sales data
Evaluate performance against ROAS, CPA/CAC, revenue, conversion rate and purchase volume
Identify whether performance issues originate from advertising, website, offer, product, pricing or conversion journey
Analyse prospecting and retargeting across the customer journey
Design A/B tests and scale successful campaigns while maintaining sustainable acquisition economics
Prepare, review and proofread monthly paid media reports
Validate figures, investigate anomalies, and provide clear performance commentary and recommendations
Highlight trends, opportunities, risks and testing priorities
Explain campaign performance on client calls and gradually participate in client meetings
Communicate account performance and recommended next steps to internal stakeholders

Requirements

What you’ll need

Excellent written and spoken English is a must-have skill
3+ years of hands-on paid media experience, ideally within a digital advertising or performance marketing agency
Strong demonstrable experience managing ecommerce / DTC advertising accounts with budgets of $2k+
Proven experience taking ownership of established paid media accounts
Strong understanding of ecommerce funnels and consumer buying behaviour from acquisition through purchase
Experience advertising higher-consideration or higher-ticket ecommerce products is beneficial
Strong analytical skills and a genuinely data-driven approach to decision-making
Strong organisation and account-management skills, with the ability to prioritise across multiple ecommerce clients
Comfortable working independently and making proactive recommendations rather than waiting for instructions
Strong written and verbal English communication
Comfortable collaborating remotely with an international team
Able to stay current with changes, features and best practices across Meta, Google, TikTok and the wider ecommerce advertising landscape
Ability to independently manage and troubleshoot paid advertising tracking
Experience with Meta Pixel, Meta Conversions API (CAPI), Google Ads conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager

Benefits

Comp & perks

Health Insurance
Mental Health Care Coverage
15 paid leaves annually
Professional Development Fund