Team Virtual

Performance Marketing

• Plan, create, and manage PPC campaigns across a variety of channels
• Conduct keyword research and management, including PPC and negative keywords, to optimise bids
• Optimise bidding by keyword, placement, device, geographic, demographic, and other levels
• Perform daily PPC account management, reviewing under-performing keywords and controlling ad spend budgets
• Maintain Quality Score, impression share, and other key metrics
• Devise and implement A/B tests to optimise conversion rates
• Write concise ad copy and modify CTAs to improve click-through and landing-page conversion rates
• Monitor, evaluate, and present campaign performance through weekly and monthly client reports
• Analyse trends, goals, opportunities, and key performance indicators
• Create automated workflows in Google Analytics with Campaign Monitor integration
• Track search engine and PPC industry trends
• Create conversion-tracking tags with Google Tag Manager and import them into GA4 and other paid channels

Explore Paid Media Specialist at Team Virtual. Review requirements and application details.