Paid Media Specialist

Team Virtual

. Plan, create, and manage PPC campaigns across a variety of channels .

Posted 10/21/2026full-timeLahore • PakistanJuniorMid-Level💰 PKR 250,000 - PKR 350,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing PPC campaigns across multiple channels, optimizing bids, and analyzing performance metrics. Proficient in utilizing Google Ads, Google Analytics, and conversion tracking tools to drive campaign success and improve ROI.

Highest-signal resume keywords

PPC Campaign ManagementGoogle Ads ProficiencyData Analysis SkillsConversion Rate OptimizationReport Creation and Presentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchBidding OptimizationA/B TestingAd CopywritingQuality Score ManagementConversion TrackingGoogle Tag ManagerGoogle Analytics 4Programmatic Display AdsMicrosoft Ads

Soft Skills

Excellent Written CommunicationQuantitative Analytical Skills

Tools & Technologies

Google Ads ManagerData StudioCampaign MonitorGoogle SuiteSlackTrelloMondayCanva

Industry Keywords

PPCMedia BuyingSearch Engine MarketingDigital AdvertisingClick-Through RateImpression ShareAd Spend ManagementClient ReportingAmazon Ads

About the role

Key responsibilities & impact

Plan, create, and manage PPC campaigns across a variety of channels
Conduct keyword research and management, including PPC and negative keywords, to optimise bids
Optimise bidding by keyword, placement, device, geographic, demographic, and other levels
Perform daily PPC account management, reviewing under-performing keywords and controlling ad spend budgets
Maintain Quality Score, impression share, and other key metrics
Devise and implement A/B tests to optimise conversion rates
Write concise ad copy and modify CTAs to improve click-through and landing-page conversion rates
Monitor, evaluate, and present campaign performance through weekly and monthly client reports
Analyse trends, goals, opportunities, and key performance indicators
Create automated workflows in Google Analytics with Campaign Monitor integration
Track search engine and PPC industry trends
Create conversion-tracking tags with Google Tag Manager and import them into GA4 and other paid channels

Requirements

What you’ll need

Bachelor's degree or equivalent
2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer
Excellent written and spoken English
Excellent quantitative analytical skills; ability to understand raw data and draw insightful conclusions
Command over Google Ads (Search 360, DV360, YouTube, Shopping, etc.), Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, YouTube Ads, and Facebook Ads
Good understanding of Universal Analytics and Google Analytics 4
Ability to create reports and conversion events on GA4
Experience with Google Suite, Slack, Trello, Monday, Canva, or similar project management and design tools
Experience with Amazon Ads is a bonus

Benefits

Comp & perks

Health Insurance
Mental Health Care Coverage
Grocery Stipend
Professional Development Fund