Principal Product Manager, Ads

TeamSnap

. Own the advertising product roadmap end to end, from ad format and placement strategy through serving infrastructure, targeting, measurement, and reporting .

Posted 9/22/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for advertising, including ad format strategy, targeting, measurement, and compliance. Proficient in building and monetizing ad inventory within consumer mobile applications, with a strong focus on user experience and revenue optimization.

Highest-signal resume keywords

Product Management ExperienceAd Server ImplementationMobile App SDK IntegrationProgrammatic AdvertisingData Analysis with SQL

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad Format StrategyMeasurement TrackingCampaign Delivery WorkflowsAd SDK IntegrationAudience TargetingVASTECPM ModelingAd Quality StandardsProduct Analytics ToolsSQL-Adjacent Data Analysis

Soft Skills

Judgment Regarding User ExperienceCollaboration Across TeamsProblem-Solving

Tools & Technologies

Google Ad ManagerAmplitudeMobile App Release Cycles

Industry Keywords

Advertising Product RoadmapConsumer Mobile AppsPrivate Marketplace DealsFill RateViewabilityRevenue OperationsLegal ComplianceChildren's Data Considerations

Tech Stack

Tools & technologies

AndroidiOSSQL

About the role

Key responsibilities & impact

Own the advertising product roadmap end to end, from ad format and placement strategy through serving infrastructure, targeting, measurement, and reporting
Design and launch native, integrated ad experiences with Product Design
Own the serving and targeting stack, including ad server implementation, trafficking and campaign delivery workflows, private marketplace deal setup, and first-party signal work
Build the measurement foundation, including impression and viewability tracking, event instrumentation, third-party verification, advertiser-facing reporting, and experimentation frameworks
Define ad quality, density, and user experience standards
Partner with Ad Sales and Revenue Operations to package product capabilities into sellable inventory
Develop targeting taxonomies, rate card inputs, campaign delivery, and pacing processes
Model and forecast the business using volume, fill rate, and eCPM models
Own privacy and compliance requirements for ad targeting and data use with Legal, including children's data considerations
Break down ambiguous problems into sequenced plans and balance revenue, engineering cost, and user impact
Report to the VP Product
Collaborate with Design, Engineering, Ad Sales, Revenue Operations, Legal, and senior company leaders
Rebuild TeamSnap's advertising product for its unified sports platform serving youth sports families

Requirements

What you’ll need

7–10 years of product management experience
Meaningful experience on the publisher/supply side of the ads ecosystem, building and monetizing ad inventory within a consumer product
Direct experience launching or scaling ad products in consumer mobile apps on iOS and Android
Knowledge of SDK integration, ATT, IDFA, app store policies, and mobile app release cycles
Hands-on technical fluency with publisher ad stacks
Experience with ad server implementation and trafficking, including Google Ad Manager or equivalent
Experience with programmatic guaranteed and private marketplace deals
Experience with key-value and audience targeting
Experience with ad SDK integration, VAST, and video formats
Understanding of fill rate, eCPM, RPM, sell-through, viewability, and latency
Ability to build and defend inventory pricing and business models
Experience working with a direct ad sales organization
Demonstrated judgment regarding advertising and user experience
Experience with product analytics tools such as Amplitude or similar
SQL-adjacent data analysis capability
Must be a permanent US resident
Must be comfortable working with people in different time zones

Benefits

Comp & perks

Fully remote / remote-first work arrangement
Unlimited PTO
Paid parental leave for all parents
100% premium coverage of medical, dental, and vision insurance for you and your family
401(k)
$1,500 annual learning and development stipend
Travel to locations for all-company meetings and team events
Generous home office allowance
TeamSnap SWAG upon starting
$50 store credit on every work anniversary
Monthly health and wellness stipend reimbursement
Opportunities for growth and professional development
Disability-related adaptations during the recruitment process