User Acquisition & Performance Marketing Manager – Mobile Apps

TechBiz Global

. Own the day-to-day management and optimization of paid user acquisition campaigns across multiple mobile acquisition channels .

Posted 10/6/2026full-timeRemote • UkraineJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing user acquisition campaigns for mobile applications, with a strong focus on performance metrics such as CPI, CPA, and ROAS. Proficient in leveraging multiple acquisition channels and tools to drive user growth and retention in competitive markets.

Highest-signal resume keywords

User Acquisition ManagementPerformance MarketingGoogle AdsCPI/CPA OptimizationMobile Attribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User AcquisitionPerformance MarketingCPI AnalysisCPA AnalysisROAS MeasurementData AnalysisCampaign OptimizationBudget ManagementMobile App MarketingCreative Performance Analysis

Soft Skills

Communication SkillsNegotiation SkillsAnalytical ThinkingProblem-SolvingCollaboration

Tools & Technologies

Google AdsAppsFlyerSingularAdjustDV360MintegralLiftoffTaboolaMolocoKayzen

Industry Keywords

Mobile AppsUtility AppsMobile GamesCTV AdvertisingProgrammatic Media BuyingAd MonetizationTraffic Quality AnalysisInternational MarketsPerformance Marketing PartnersUser Retention

Tech Stack

Tools & technologies

Android

About the role

Key responsibilities & impact

Own the day-to-day management and optimization of paid user acquisition campaigns across multiple mobile acquisition channels
Manage and scale campaigns for Android Utility Apps and Mobile Games across Tier-1, Tier-2 and global markets
Work with Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360 and other DSPs/media partners
Continuously test new traffic sources, publishers, DSPs, OEMs, CTV providers and performance partners
Evaluate new channels based on traffic quality, CPI/CPA, retention, monetization and ROAS
Own and develop CTV user acquisition initiatives, including identifying relevant CTV networks, DSPs and media partners
Plan, launch and optimize CTV campaigns with clear attribution and performance measurement
Identify emerging acquisition channels and develop structured test plans
Monitor and optimize CPI, CPA, ROAS, ARPU, LTV, retention and payback period
Analyze performance by country, campaign, creative, publisher, network, device and audience
Use Singular, AppsFlyer or Adjust to evaluate campaign performance and traffic quality
Work with data and analytics teams to identify trends, anomalies and optimization opportunities
Build performance reports and translate data into actionable decisions
Manage significant monthly acquisition budgets and allocate spend based on performance
Develop test → validate → scale processes for new channels and campaigns
Make budget allocation decisions based on real-time performance and unit economics
Negotiate with media partners and external traffic providers
Collaborate with creative teams on video, static and UGC-style advertising creatives
Analyze creative performance and provide data-based feedback
Collaborate with Product and Monetization teams to improve conversion, retention and monetization

Requirements

What you’ll need

2+ years of hands-on User Acquisition / Performance Marketing experience in mobile apps
Strong proven experience acquiring users for Android mobile applications
Significant experience with Utility Apps, Mobile Games or advertising-monetized mobile products
Proven experience managing and scaling meaningful UA budgets
Strong hands-on experience with multiple paid acquisition channels
Experience working with Google Ads and at least 2–3 additional mobile acquisition platforms/networks
Strong understanding of mobile attribution and MMPs such as Singular, AppsFlyer or Adjust
Strong analytical skills and ability to make decisions based on campaign-level and user-level data
Deep understanding of CPI, CPA, ROAS, ARPU, LTV, retention and payback
Experience working with international markets, particularly US and other Tier-1 markets
Strong Excel / Google Sheets skills and ability to work with large amounts of performance data
Ability to independently identify opportunities, launch tests and scale successful campaigns
Excellent communication and negotiation skills when working with media partners and traffic providers
Comfortable working in a fast-paced environment where testing and execution speed are critical
Direct experience buying CTV traffic for mobile apps (strong advantage)
Experience working with CTV networks, DSPs or programmatic media buying (strong advantage)
Experience with Utility Apps monetized primarily through advertising (strong advantage)
Experience with Google Ads App Campaigns and large-scale Android acquisition (strong advantage)
Experience with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen or similar networks/DSPs (strong advantage)
Experience with OEM / pre-install / alternative distribution channels (strong advantage)
Experience negotiating directly with publishers, media companies and performance marketing partners (strong advantage)
Experience with fraud detection and traffic-quality analysis (strong advantage)
Experience working with ad monetization data, including AdMob, AppLovin MAX or other mediation platforms (strong advantage)
Experience running campaigns based on D1/D7/D30 ROAS and payback targets (strong advantage)
Experience building new acquisition channels from initial test through significant scale (strong advantage)

Benefits

Comp & perks

Opportunity to grow in an innovative environment
Talent pool participation with applications stored for 60 months and potential sharing with partners for suitable job opportunities