Senior Director, Digital Marketing

Tekmetric

. Set the strategic direction for growth across paid media, organic search, AI-driven visibility, website conversion, and integrated campaigns .

Posted 11/12/2026full-timeRemote • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth and performance marketing, with a strong focus on inbound acquisition strategies, integrated campaign planning, and leveraging AI tools for optimization. Proven ability to manage multi-million-dollar budgets and drive revenue through effective website and content strategies.

Highest-signal resume keywords

Growth Marketing StrategyInbound Acquisition ManagementSEO and AEO OptimizationAI-Powered Tools FluencyIntegrated Campaign Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingDemand GenerationWebsite Conversion OptimizationCampaign ManagementData AnalysisBudget ManagementContent StrategyTechnical SEOOn-Page OptimizationExperimentation

Soft Skills

Executive CommunicationTeam LeadershipStrategic Decision-MakingCollaborationInspiration

Tools & Technologies

AI ToolsMartech PlatformsIntent Data PlatformsSignal-Based TargetingContent Management Systems

Industry Keywords

SaaSHigh-Growth TechAutomotive AftermarketField Service SoftwareCommunity-Led Growth

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Set the strategic direction for growth across paid media, organic search, AI-driven visibility, website conversion, and integrated campaigns
Own pipeline outcomes and build repeatable inbound growth programs
Develop and lead the inbound acquisition team
Own paid search and paid social strategy, execution, optimization, reporting, and multi-million-dollar budgets
Manage the performance marketing agency and optimize ROI
Run experimentation across targeting, bidding, creative, and landing experiences
Scale SEO and AI/LLM search visibility and build an AI-accelerated content engine
Own Tekmetric.com as a revenue-driving product and improve visitor-to-lead-to-SQL conversion rates
Build and optimize campaign-aligned landing pages and maintain an always-on testing roadmap
Partner with Brand, Product Marketing, Product, Content, Customer Marketing, Sales, and RevOps
Own annual and quarterly integrated campaign planning across SMB, Mid-Market, and Enterprise segments
Develop campaign briefs and track performance from impression to pipeline
Leverage AI tools to accelerate content creation, testing, and optimization
Build systems for rapid iteration and identify opportunities to replace manual work with AI
Build forecasting models for inbound volume, pipeline quality, and cost efficiency
Partner with GTM Ops on attribution and funnel visibility
Monitor performance daily and translate data into strategic decisions
Lead, hire, grow, and inspire teams spanning Paid Media, Search, Website, Integrated Campaigns, and ABM
Set priorities, workflows, and growth paths and align the Growth function with the broader marketing organization

Requirements

What you’ll need

8–10+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech
Proven track record of scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability
Demonstrated experience owning integrated campaign planning across SMB, Mid-Market, and/or Enterprise segments
Deep experience across SEO and AEO, including technical, content, and on-page optimization
Sophisticated understanding of how AI is reshaping search behavior and discovery
Demonstrated ability to own a website as a revenue-driving product
Experience marketing to fragmented, distributed SMB audiences at scale
Fluency with AI-powered tools and modern martech, including intent data platforms, signal-based targeting, AI-assisted content, and personalization
Comfort operating at a senior level with Sales, RevOps, Finance, and Product
Executive-facing communication and high-stakes decision-making under uncertainty
Experience in automotive aftermarket, field service software, or vertical SaaS for trade-based industries is a plus
Familiarity with community-led growth or advocacy-driven acquisition models is a plus

Benefits

Comp & perks

Flexible remote work
Competitive base salaries
Flexible PTO with no set number of days
Paid maternity, parental bonding, and medical leave
Medical, Dental, Vision, and Prescription coverage
Employee-only plans covering 100% of premiums
Family plans covering 50% of costs
Free confidential counseling through BetterHelp
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Life and Accidental Death & Dismemberment (AD&D) Insurance
Up to $60/month toward fitness, mental health, or wellness expenses
$300 home office setup bonus after one year of employment
Support for continuing education
Team and company-wide offsites, with attendance fully supported