Director of Product Marketing

Teladoc Health

. Lead strategy and commercialization for Teladoc Health’s enterprise solutions .

Posted 10/7/2026full-timeRemote • United StatesLead💰 $170,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Product Marketing, Go-To-Market Strategy, and Commercialization, with a strong ability to develop differentiated positioning and value propositions. Proven track record in leading product launches and aligning cross-functional teams to drive business outcomes.

Highest-signal resume keywords

B2B Product MarketingGo-To-Market StrategyCommercializationStakeholder ManagementMarket Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningValue Proposition DevelopmentMessaging FrameworksCommercial Enablement AssetsProduct Launch ManagementCompetitive IntelligenceVoice-of-Customer InputsSuccess Measurement

Soft Skills

StorytellingExecutive CommunicationInfluenceDecision-Framing

Certifications & Qualifications

Bachelor's DegreeAdvanced Degree Preferred

Industry Keywords

Enterprise SolutionsClient ManagementCross-Functional OrganizationsMarket DynamicsBuyer Needs

About the role

Key responsibilities & impact

Lead strategy and commercialization for Teladoc Health’s enterprise solutions
Translate product capabilities, clinical outcomes, buyer needs, and market dynamics into differentiated positioning and go-to-market strategies
Connect Product, Marketing, Sales, Clinical, Client Management, and other client-facing teams
Own positioning, value propositions, and messaging for priority enterprise solutions, segments, and buyers
Create pitch decks, sell sheets, messaging guides, FAQs, competitive positioning, proof points, and training
Lead B2B go-to-market strategy and commercial readiness for priority offerings
Define audiences, buyer needs, positioning, readiness requirements, and success measures
Develop value stories, use cases, and proof points across consideration, adoption, renewal, and expansion
Lead complex initiatives through influence and align priorities, resources, launches, and market strategy with the broader portfolio
Report to the Head of Product Marketing

Requirements

What you’ll need

8+ years in marketing, including significant B2B product marketing, go-to-market strategy, commercialization, or solution marketing experience
Experience marketing complex products or solutions and navigating multi-stakeholder buying processes
Ability to develop differentiated positioning, value propositions, messaging frameworks, and commercial enablement assets
Track record leading product launches and commercial readiness across complex, cross-functional organizations
Experience using market research, voice-of-customer inputs, and competitive intelligence
Strategic and hands-on leadership ability connecting narrative, enablement, launch readiness, customer value, and measurement to business outcomes
Excellent storytelling, executive communication, stakeholder management, influence, and decision-framing skills
Bachelor's degree required
Advanced degree preferred
Potential of less than 10% travel required
Must be currently authorized to work in the United States without visa sponsorship now or in the future

Benefits

Comp & perks

Performance bonus eligibility
Benefits subject to eligibility requirements
Flexible Vacation Policy
80 hours of Paid Sick, Safe, and Caregiver Leave annually
Career growth opportunities
Inclusive benefits program for employees and families