Paid Media Manager

Teladoc Health

. Own the upper-funnel paid media strategy for the B2B2C organization .

Posted 10/28/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in upper-funnel paid media strategy, including budget management and performance measurement across various platforms. Proficient in developing privacy-safe audience strategies and optimizing campaign performance in compliance with healthcare regulations.

Highest-signal resume keywords

Paid Media ExperienceGoogle Marketing Platform ExpertiseIncrementality TestingBrand Lift StudiesHealthcare Advertising Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Upper-Funnel Campaign ManagementBudget PlanningA/B TestingMarketing Mix ModelingAttribution Analysis

Soft Skills

Storytelling SkillsPresentation SkillsCommunication Skills

Tools & Technologies

Google AdsDV360YouTubeLinkedInMetaCTVDSP

Industry Keywords

B2B2CBrand AwarenessPrivacy RegulationsFirst-Party DataContextual Targeting

About the role

Key responsibilities & impact

Own the upper-funnel paid media strategy for the B2B2C organization
Partner with brand, segment, and demand generation teams to deliver results
Plan and manage budgets, channel mix, and flighting across CTV, YouTube, Paid Social, and Programmatic
Partner with in-house creative and brand teams to develop video-first creative for each platform
Build measurement programs including brand lift studies and incrementality testing
Run A/B, multivariate, and incrementality tests
Measure and report upper-funnel campaign performance against goals and team OKRs
Develop privacy-safe audience strategies using first-party data and contextual targeting in line with healthcare privacy regulations and platform policies
Identify and share audience trends and insights, and optimize spend and performance
Manage day-to-day agency, DSP, and media partner relationships

Requirements

What you’ll need

3+ years of paid media experience, including direct ownership of brand awareness or upper-funnel campaigns
Expertise in Google Marketing Platform, including Google Ads and DV360
Expertise in YouTube, LinkedIn, and Meta
Experience with CTV and a major DSP is strongly preferred
Proven experience running incrementality tests and brand lift studies
Working knowledge of marketing mix modeling and attribution
Experience advertising in healthcare or another regulated industry preferred
Understanding of mapping multi-channel customer journeys, creative/content, and data requirements for personalization
Strong storytelling and presentation skills, including communicating media impact to senior leadership
Ability to commute occasionally to the New York City location is ideal
Must be currently authorized to work in the United States without visa sponsorship now or in the future

Benefits

Comp & perks

Performance bonus (subject to eligibility requirements)
Flexible Vacation Policy
80 hours of Paid Sick, Safe, and Caregiver Leave annually
Inclusive benefits program centered around employees and their families
Opportunities for career growth, leadership, and professional development
Innovative and inclusive workplace culture