Content Marketing Manager

Teleperformance

. Own and continuously evolve TP’s thought leadership webinar program using Goldcast .

Posted 10/2/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B content marketing, particularly in developing and managing webinars and thought leadership programs. Proficient in leveraging data analytics for content optimization and creating engaging content tailored to various buyer personas and stages.

Highest-signal resume keywords

B2B Content Marketing ExperienceWebinar Program ManagementGoldcast ProficiencyGenerative AI Tools ExperienceProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Strategy DevelopmentEmail Nurture Content CreationPerformance AnalysisEditorial Calendar ManagementContent RepurposingStorytelling SkillsBuyer Journey UnderstandingIntegrated Campaign Strategy

Soft Skills

Strong Communication SkillsCollaboration SkillsAnalytical SkillsAbility to Influence StakeholdersIndependent Work Capability

Tools & Technologies

Webinar PlatformsGoldcastGenerative AI Tools

Industry Keywords

B2B MarketingThought LeadershipDemand GenerationAccount-Based Marketing (ABM)Content Marketing

About the role

Key responsibilities & impact

Own and continuously evolve TP’s thought leadership webinar program using Goldcast
Develop an editorial calendar aligned to priority verticals, lines of business, buyer personas, and buying stages
Identify high-value topics addressing target buyers’ business challenges, market trends, and strategic priorities
Partner with executives, subject-matter experts, customers, analysts, and industry influencers to develop differentiated content
Manage the end-to-end webinar process, including topic development, speaker preparation, content creation, execution, follow-up, and performance analysis
Create webinar briefs, speaker guides, moderator questions, talking points, promotional copy, and follow-up content
Maximize webinar registration, attendance, engagement, on-demand consumption, and post-event conversion
Repurpose webinars and other long-form content into videos, social, email, nurture, executive, sales enablement, and other content formats
Leverage AI for ideation, content creation, and personalization while maintaining human editorial judgment and brand standards
Develop webinars, videos, blogs, infographics, POVs, FAQs, buyer guides, sales enablement snippets, executive briefs, and customer case stories
Translate complex TP solutions, capabilities, and customer outcomes into clear, buyer-oriented content
Develop content strategies and assets for 1:Many, 1:Few, ABM, and line-of-business email nurture programs
Create nurture sequences that educate, engage, and move prospects toward sales conversations
Ensure consistent messaging across channels and campaigns for priority verticals and horizontal lines of business
Maintain a centralized content calendar and establish standards, workflows, templates, and processes
Analyze content performance and optimize the editorial calendar and content mix based on buyer behavior
Connect content engagement to account-level and pipeline outcomes
Establish performance measures covering registration, attendance, engagement, on-demand consumption, MQL/engaged-account progression, opportunity influence, and pipeline contribution

Requirements

What you’ll need

5+ years of B2B content marketing experience, preferably in technology, professional services, BPO, consulting, or another complex B2B environment
Demonstrated experience developing and managing webinar and thought leadership programs
Strong editorial and storytelling skills
Experience creating content for middle- and bottom-of-funnel audiences and enterprise buying committees
Experience developing email nurture content and supporting demand generation or ABM programs
Strong understanding of B2B buyer journeys, content marketing, and integrated campaign strategy
Hands-on experience with webinar platforms; Goldcast experience strongly preferred
Experience using Generative AI tools for content creation and repurposing
Strong project management skills and ability to manage multiple programs and stakeholders simultaneously
Ability to work effectively with executives and senior subject-matter experts
Highly analytical and comfortable using performance data for editorial and content investment decisions
Excellent written, verbal, editing, and presentation skills
Comfortable working independently in a fast-paced, global, matrixed organization
Highly collaborative with ability to influence matrixed sales and marketing teams
Must be located within the US and Canada
Must be eligible to work in the US and Canada without sponsorship

Benefits

Comp & perks

Comprehensive health benefits, which may include medical, vision, and dental
Employment Assistance Programs
Health and personal time off (HPT)
Leave programs as eligible
Competitive 401(K) plans
Life insurance
Supplemental medical coverage
Critical care insurance
Pet insurance
FSA plans
Retailer discounts
Career advancement opportunities
Inclusive and diverse workplace culture
Work from home