Manager, Integrated Account Based Marketing

Teleperformance

. Lead and execute targeted, multichannel ABM campaigns driving pipeline growth and revenue for Government Services and Collections businesses .

Posted 10/2/2026full-timeRemote • United States, CanadaSeniorLead💰 $100,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing targeted ABM campaigns for Government Services and Collections, with a strong focus on integrated marketing strategies, persona-level messaging, and multichannel engagement. Proficient in leveraging tools like Marketo, Salesforce, and Demandbase to optimize campaign performance and drive revenue growth.

Highest-signal resume keywords

ABM Campaign ManagementIntegrated Marketing StrategyEvent Marketing OwnershipDigital Marketing ExpertiseFederal and SLED Buyer Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingCampaign Strategy DevelopmentContent SyndicationPaid Media ManagementProgrammatic AdvertisingEmail MarketingWebinar ExecutionPipeline AttributionAccount SelectionPersona Messaging

Soft Skills

Project ManagementAnalytical SkillsCommunication Skills

Tools & Technologies

SalesforceMarketoDemandbaseLinkedIn

Industry Keywords

Government ServicesCollectionsBPOProfessional ServicesIT ServicesSaaSPublic-Sector Budget CyclesContract VehiclesPartner MotionsAccount-Based Marketing

About the role

Key responsibilities & impact

Lead and execute targeted, multichannel ABM campaigns driving pipeline growth and revenue for Government Services and Collections businesses
Manage 1:1, 1:Few, and 1:Many ABM campaigns
Collaborate with Sales, Operations, SDRs, and Marketing teams on account plans and go-to-market strategies
Develop Government Services campaigns for citizen experience, data services, professional services, technology and security services, and business process outsourcing
Develop Collections programs targeting organizations managing first-party or outsourced third-party collections
Own integrated multichannel strategy, including account selection, segmentation, persona-level messaging, digital demand generation, event marketing strategy, and budgets
Manage paid media, programmatic/IP-targeted display, social selling, SEO/content syndication, email, webinars, and tailored account content
Own strategy and execution for government-focused events, tradeshows, and executive roundtables
Conduct pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs
Use Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and report performance
Create account-specific materials, including videos and personalized templates
Train field teams on ABM tactics and follow-up strategies
Translate Federal and SLED procurement cycles, contract vehicles, budget timing, and partner motions into campaign strategies

Requirements

What you’ll need

7+ years in B2B marketing for BPO, professional services, IT services, or SaaS
3+ years in ABM roles marketing to Federal and/or SLED buyers
Fluency with Federal and SLED buyer personas, public-sector budget cycles, contract vehicles, and partner/reseller motions
Expertise with Marketo, Demandbase, LinkedIn, and Salesforce
Experience owning end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution
Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication
Event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion
Ability to deliver high-ROI campaigns in a fast-paced environment
Strong project management, analytical, and communication skills
Approximately 15–20% travel
Must be located within the US or Canada
Must be eligible to work in the US or Canada without sponsorship

Benefits

Comp & perks

Medical, vision, and dental health benefits
Employment Assistance Programs
Health and personal time off (HPT)
Leave programs
401(k) plans
Life insurance
Supplemental medical coverage
Critical care insurance
Pet insurance
FSA plans
Retailer discounts
Career advancement opportunities
Inclusive and diverse workplace culture
Reasonable accommodation during the application process