Manager, Integrated Account Based Marketing – Government & Collection Services

Teleperformance

. Lead and execute targeted, multichannel ABM campaigns driving pipeline growth and revenue for Government Services and Collections .

Posted 10/5/2026full-timeRemote • United States, CanadaSeniorLead💰 $100,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing targeted multichannel Account-Based Marketing (ABM) campaigns for Government Services and Collections, with a strong focus on Federal and SLED buyers. Proficient in managing integrated marketing strategies, including account selection, persona messaging, and digital demand generation.

Highest-signal resume keywords

Account-Based Marketing (ABM)Integrated Marketing StrategyEvent Marketing OwnershipDigital Marketing ExpertiseFederal and SLED Buyer Personas

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B MarketingCampaign ManagementPipeline AttributionContent SyndicationPaid MediaProgrammatic AdvertisingEmail MarketingWebinarsProject ManagementAnalytical Skills

Soft Skills

Communication SkillsCollaborationTrainingEngagement

Tools & Technologies

SalesforceMarketoDemandbaseLinkedIn

Industry Keywords

Government ServicesCollectionsBPOProfessional ServicesIT ServicesSaaSPublic Sector Budget CyclesContract VehiclesGWACsIDIQs

About the role

Key responsibilities & impact

Lead and execute targeted, multichannel ABM campaigns driving pipeline growth and revenue for Government Services and Collections
Manage 1:1, 1:Few, and 1:Many ABM campaigns
Collaborate with Sales, Operations, SDRs, and Marketing teams on account plans and go-to-market strategies
Develop Government Services campaigns for Federal civilian, defense, and SLED buyers
Translate procurement cycles, contract vehicles, budget timing, and partner motions into marketing strategies
Develop Collections programs for organizations managing first-party or outsourced third-party collections
Own integrated multichannel strategy end to end, including account selection, segmentation, persona messaging, digital demand generation, event marketing strategy, and budgets
Manage paid media, programmatic/IP-targeted display, social selling, SEO/content syndication, email, webinars, and account-specific content
Own strategy and execution for government events, tradeshows, and executive roundtables
Conduct pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs
Use Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and report performance
Create account-specific materials, including videos and personalized templates
Train field teams on ABM tactics and follow-up strategies
Report to the Director of Integrated ABM Marketing

Requirements

What you’ll need

7+ years in B2B marketing for BPO, professional services, IT services, or SaaS
3+ years in ABM roles marketing to Federal and/or SLED buyers
Fluency with Federal and SLED buyer personas, including program and mission owners, contracting officers, and agency executives
Knowledge of public sector budget cycles, contract vehicles (GWACs, IDIQs, GSA schedules, cooperative purchasing), and partner/reseller motions
Expertise in Marketo, Demandbase, LinkedIn, and Salesforce
Experience owning end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution
Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication
Proven event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion
Ability to deliver high-ROI campaigns in a fast-paced environment
Strong project management, analytical, and communication skills
Must be located within the US or Canada
Must be eligible to work in the US or Canada without sponsorship
Ability to travel approximately 15–20%

Benefits

Comp & perks

Medical, vision, and dental health benefits
Employment Assistance Programs
Health and personal time off (HPT)
Leave programs as eligible
Competitive 401(k) plans
Life insurance
Supplemental medical coverage
Critical care insurance
Pet insurance
FSA plans
Retailer discounts
Career advancement opportunities
Inclusive and diverse workplace culture
Support for active-duty service members, veterans, and military families
Reasonable accommodation during the application process