Specialist, ABM Platform Operations – Demandbase, Marketo

Teleperformance

. Build and QA Demandbase audiences, segments, account lists, keyword intent sets, and journey stages .

Posted 10/2/2026full-timeRemote • United States, CanadaJunior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing Demandbase audiences, segments, and campaigns while ensuring data integrity and compliance with marketing automation standards. Proficient in collaborating with sales leadership to enhance platform adoption and training.

Highest-signal resume keywords

Demandbase ExperienceMarketing Automation CertificationCampaign ManagementData Integrity MonitoringABM Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationCampaign TrackingUTM ConventionsList BuildingPerformance ReportingSalesforce ObjectsIntent Data FamiliarityAccount Tiering ModelsDocumentation ProductionQA Processes

Soft Skills

Detail OrientationCollaborationFeedback CollectionTraining FacilitationCommunication

Tools & Technologies

DemandbaseSalesforceMarketoLinkedIn Campaign ManagerGeminiClaudeOpenAI6senseTerminusMarketing Automation Platforms

Certifications & Qualifications

Demandbase CertificationMarketing Automation CertificationSalesforce Certification

Industry Keywords

B2B ServicesTechnology EnvironmentLong Sales CycleAccount-Based MarketingCampaign Management

About the role

Key responsibilities & impact

Build and QA Demandbase audiences, segments, account lists, keyword intent sets, and journey stages
Configure orchestration, including trigger logic, suppression rules, and exclusion states
Own campaign codes and intake, including naming conventions and tracking parameters
Maintain current platform documentation and runbooks
Monitor configuration drift and correct issues before live campaigns
Stand up the DB1 Sales pilot through user provisioning, guardrails, onboarding, and support
Monitor credit consumption and usage against pilot allotments
Collect and document pilot feedback before wider sales rollout
Partner with SDR and BD leadership on adoption, training, and feedback loops
Build and QA LinkedIn Campaign Manager campaigns, including Demandbase audience synchronization
Maintain Insight Tag integrity across landing pages and thank-you pages
Produce Campaign Manager performance reporting and reconcile it against invoiced spend
Validate list pulls and audience loads against the account universe
Verify tag and tracking integrity across landing pages with web and marketing automation owners
Supply engagement, intent, and coverage data to the reporting layer
Report to the Sr. Manager, Performance Marketing, North America Marketing

Requirements

What you’ll need

1–3 years of hands-on ABM or marketing operations platform experience, or a strong recent graduate with demonstrable platform exposure
Hands-on build experience in Demandbase preferred; 6sense, Terminus, or HubSpot operations experience acceptable
Certification in marketing and sales platforms; Demandbase certification preferred
Marketo, Salesforce, or comparable marketing automation certification a strong plus
Working knowledge of Gemini, Claude, and OpenAI, with demonstrated use in list building, documentation, QA, and analysis
Working knowledge of Salesforce objects, campaign members, and lead versus contact
Fluency with UTM and campaign-code conventions
Ability to produce a runbook or SOP written by the candidate
Detail orientation and focus on build correctness
Fluency in English required
Basic Salesforce reporting and dashboard reading preferred
Intent-data familiarity and experience with account tiering models preferred
Exposure to a B2B services or technology environment with a long sales cycle preferred
Must be located within the US or Canada
Must be eligible to work in the US and Canada without sponsorship

Benefits

Comp & perks

Medical, vision, and dental health benefits
Employment Assistance Programs
Health and personal time off (HPT)
Leave programs as eligible
Competitive 401(K) plans
Life insurance
Supplemental medical coverage
Critical care insurance
Pet insurance
FSA plans
Retailer discounts
Career advancement opportunities
Inclusive and diverse workplace culture
Reasonable accommodation during the application process