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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates master-level expertise in brand governance, crisis management, and C-suite positioning while leading high-performing global communication teams and influencing strategic organizational growth.
Highest-signal resume keywords
Corporate Communications ExperienceCrisis Management ExpertiseMaster Messaging DevelopmentMedia Monitoring Systems ProficiencyTeam Leadership Capabilities
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand GovernanceCrisis ManagementExecutive ProfilingStakeholder EngagementPublic Relations StrategyMedia PitchingProject ManagementDigital Communication FrameworksNarrative DevelopmentOperational Communication
Soft Skills
Influencing StrategyCoachingCross-Functional CollaborationProblem SolvingCommunication
Tools & Technologies
MeltwaterCisionAutomated Media MonitoringAI-Assisted Internal Communications
Industry Keywords
LogisticsAviationTechE-CommercePublic RelationsJournalismMarketing
About the role
Key responsibilities & impact- Translate high-level business objectives into a comprehensive external communication roadmap
- Govern Teleport’s master corporate narrative and update messaging frameworks
- Translate business and operational milestones into public narratives
- Design and manage executive profiling roadmaps, keynote storylines, op-eds, and C-suite positioning
- Implement and refine crisis playbooks and manage reputational risks
- Manage reactive positions during crises and conduct post-incident reviews
- Own high-level media pitching strategies and stakeholder engagement plans
- Lead communications alignment across Commercial, Product, Operations, Finance, CEO Office, and Capital A lines of business
- Oversee project PR agencies and budget tracking
- Lead investment and financial community awareness and engagement initiatives
- Resolve communication friction points, media response bottlenecks, and cross-functional storytelling gaps
- Govern Group communication standards across regional operations
- Lead improvements such as automated media monitoring, AI-assisted internal communications, and digital-first stakeholder engagement frameworks
- Develop communication leaders by coaching sub-managers and empowering independent leadership of high-stakes PR and internal operations
- Advise and coach C-suite leaders and manage executive profiling roadmaps
Requirements
What you’ll need- 9–12 years of progressive corporate communications or agency experience
- Experience preferably within logistics, aviation, tech, or e-commerce industries
- Master-level expertise in brand governance
- Experience with media monitoring systems such as Meltwater or Cision
- Deep expertise in master messaging, C-suite positioning, and crisis management
- Strong network of regional/global media contacts
- Proven team/project leadership capabilities
- Master’s or Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
- Ability to influence strategy and lead through significant organizational growth
- Ability to manage high-performing global communication teams
Benefits
Comp & perks- Unlimited training and access to a wide range of learning resources including Notion
- Comfortable dress and self-expression at work
- 90% off flights to destinations within AirAsia's network
- 10%-15% discounts on selected eateries at KLIA2
- Growth opportunities and learning opportunities
- Team celebrations and rewards when hard work pays off
- Diverse and inclusive team environment
