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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on positioning, messaging, and sales enablement in the B2B cybersecurity and enterprise SaaS sectors. Proven ability to leverage competitive intelligence and win/loss data to refine messaging and drive market engagement.
Highest-signal resume keywords
Product MarketingSales EnablementCompetitive IntelligenceB2B CybersecurityAI-Powered Production Workflows
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PositioningMessagingSales Enablement DevelopmentContent ManagementData AnalysisBuyer-Journey FrameworksCreative ProductionWin/Loss AnalysisCompetitive BattlecardsGTM Strategy
Soft Skills
Strong Writing SkillsGenuine Curiosity
Tools & Technologies
Sales Enablement StackOnboarding DecksDemo ScriptsObjection-Handling GuidesPricing Narratives
Industry Keywords
B2BCybersecurityEnterprise SaaSAI GovernanceInsider RiskAnalyst RelationsGartnerForrester
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own how Teramind is positioned, packaged, and sold
- Define messaging across IRM, DLP, AI Governance, and employee monitoring
- Lead creative production, manage an AI-first content creator, and build scalable production systems
- Own and continuously test core positioning across multiple product categories
- Build persona and buyer-journey frameworks using closed-won and closed-lost data
- Own the sales enablement stack, including onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
- Build and maintain competitive battlecards for Forcepoint, Microsoft Purview, ActivTrak, and others
- Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
- Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input
- Shape how the market talks about insider risk in the AI era
Requirements
What you’ll need- 8+ years in product marketing
- At least 3 years in B2B cybersecurity or adjacent enterprise SaaS
- Proven ownership of positioning in a multi-category or category-creation environment
- Track record of building sales enablement that sales teams use
- Fluency in competitive intelligence and ability to turn win/loss data into sharper messaging
- Experience managing creative or content talent
- Genuine curiosity about AI-powered production workflows
- Strong writing skills; candidates will be evaluated on this directly
- Analyst relations experience, such as Gartner or Forrester
- All roles require reference and background checks
Benefits
Comp & perks- Competitive salary
- Unlimited paid time off
- Quality health benefits
- 401(k) with Company matching program
- Career growth and professional development opportunities
- Company issued laptop, your choice of Mac or PC
- Flexible remote work
- Collaborative, forward thinking team that values experience and invests in growing talent