Teramind

Product Marketing

• Own how Teramind is positioned, packaged, and sold
• Define messaging across IRM, DLP, AI Governance, and employee monitoring
• Lead creative production, manage an AI-first content creator, and build scalable production systems
• Own and continuously test core positioning across multiple product categories
• Build persona and buyer-journey frameworks using closed-won and closed-lost data
• Own the sales enablement stack, including onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
• Build and maintain competitive battlecards for Forcepoint, Microsoft Purview, ActivTrak, and others
• Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
• Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input
• Shape how the market talks about insider risk in the AI era

Senior Product Marketing Manager