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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in full-stack marketing leadership, focusing on brand and demand generation through AI-enabled strategies. Proven ability to build and lead high-performing marketing teams while executing hands-on marketing initiatives across various channels.
Highest-signal resume keywords
Full-Stack Marketing LeadershipBrand and Demand GenerationAI-Native Marketing ExecutionBuilding Marketing FunctionsLeading High-Performing Teams
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationBrand Equity BuildingMarketing ExperimentationContent MarketingPublic RelationsDigital MarketingEvent MarketingCategory Narrative DevelopmentAI-Powered CampaignsHands-On Execution
Soft Skills
StorytellingTeam LeadershipCommunication
Industry Keywords
Travel MarketingHospitality MarketingSupplier-Side MarketingProducer-Led Ecosystem Marketing
About the role
Key responsibilities & impact- Own Tern's brand and global demand generation
- Build messaging that clearly explains Tern to advisors, suppliers, and investors
- Find and tell advisor stories demonstrating business impact
- Build the advisor and agency demand engine across content, PR, digital, and events
- Establish Tern's brand in the hotel and supplier world
- Ship and measure marketing experiments in one-week cycles
- Use AI as the default leverage for marketing work
- Build and lead a small, AI-enabled marketing team
Requirements
What you’ll need- Full-stack marketing leadership across PR, digital, content, and events
- Experience owning both brand and demand generation
- Experience building a marketing function at a fast-growing startup from a small base
- Hands-on execution experience, not only directing others
- AI-native marketing execution and experience building AI-powered systems and campaigns
- Experience explaining complex products and building category narratives
- Experience leading small, high-performing teams
- Travel, hospitality, or supplier-side marketing experience is a bonus
- Experience marketing to a two-sided or producer-led ecosystem is a bonus
- Track record building brand equity through events, awards, and speaking is a bonus
- Must be located in the United States
Benefits
Comp & perks- Equity
- Competitive salary and benefits package
- Supportive, curious, and creative team
- Mission-driven work transforming the travel planning space
- Opportunity to influence and shape user success strategy from the ground up