Tern

Chief Marketing Officer

• Own Tern's brand and global demand generation
• Build messaging that clearly explains Tern to advisors, suppliers, and investors
• Find and tell advisor stories demonstrating business impact
• Build the advisor and agency demand engine across content, PR, digital, and events
• Establish Tern's brand in the hotel and supplier world
• Ship and measure marketing experiments in one-week cycles
• Use AI as the default leverage for marketing work
• Build and lead a small, AI-enabled marketing team

Head of Marketing

Account Executive

• Own a named book of target travel agencies, typically with 10 to 100+ advisors
• Research target accounts and document an entry path before outreach
• Run full-cycle, quota-carrying sales from sourcing through close
• Conduct discovery and demo the full Tern platform, including accounting, commissions, reconciliation, and supplier statements
• Map stakeholders, engage economic buyers and operational users, and build internal coalitions
• Quarterback deals by coordinating product, implementation, subject-matter experts, and leadership
• Sell full-seat commitments with staged billing where appropriate
• Create urgency based on genuine customer timelines and implementation capacity
• Submit weekly forecasts on time and maintain complete HubSpot records
• Maintain pipeline coverage against target
• Hand off complete HubSpot records and scoped implementation plans to implementation
• Feed closed-lost reasons, objections, and product gaps back to marketing and R&D
• Complete Tern platform certification, including accounting, within the first 60 days