Marketing Coordinator – CRM, Loyalty

Terrabis

. Build, schedule, and send SMS and email campaigns in Alpine IQ or other CRM tools, from brief through final QA .

Posted 11/4/2026full-timeRemote • United StatesJunior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing SMS and email campaigns using CRM tools like Alpine IQ, with a strong focus on data accuracy, compliance, and customer engagement. Proficient in audience segmentation and performance tracking to optimize retention and loyalty strategies.

Highest-signal resume keywords

Alpine IQ ExperienceCRM Campaign ManagementAudience SegmentationData AccuracyCustomer Service Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Data EntryEmail Campaign ExecutionSMS Campaign ExecutionA/B TestingPerformance ReportingData CleanupAudience BuildingLoyalty Program ManagementCompliance MonitoringMicrosoft Excel

Soft Skills

Attention to DetailExcellent Communication SkillsProactive Problem-SolverCustomer-First MindsetCollaborative Mindset

Tools & Technologies

Alpine IQCRM ToolsMicrosoft TeamsGoogle SheetsClaude AIChatGPT AI

Certifications & Qualifications

Bachelor's Degree in MarketingCommunicationsBusiness

Industry Keywords

Retention CampaignsLoyalty ProgramsCannabis RegulationsEmail Consent RulesCustomer Journeys

About the role

Key responsibilities & impact

Build, schedule, and send SMS and email campaigns in Alpine IQ or other CRM tools, from brief through final QA
Execute retention, winback, and loyalty campaigns, offers, and automations
QA every send for accuracy, links, segmentation, compliance, and brand standards
Support A/B testing of subject lines, creative, offers, and send timing
Create and maintain audiences and segments based on purchase behavior, visit frequency, preferences, and loyalty tier
Perform CRM data entry and maintenance, including customer profile updates, loyalty point adjustments, opt-in and opt-out records, and list hygiene
Track retention and campaign KPIs and compile regular performance reports
Monitor campaign delivery and troubleshoot send failures, data sync errors, and audience or automation issues
Serve as first point of contact for store teams on CRM and loyalty questions, escalating complex issues
Maintain documentation of loyalty rules, tiers, processes, and customer-facing communications
Handle inbound and outbound phone calls with loyalty members, resolving questions about points, rewards, tiers, account access, and communication preferences
Respond to escalated loyalty questions by phone and email
Write, print, and mail customer letters using a company expense account
Keep a log of customer contacts and outcomes to surface recurring issues and retention opportunities
Ensure customer-facing communications comply with state cannabis regulations, SMS and email consent rules, and brand guidelines
Partner with the Marketing Manager on campaign priorities, customer journeys, and program changes
Collaborate with retail activators and store teams to support in-store loyalty signups and drives
Maintain CRM vendor contacts and follow up on support tickets, fixes, and deliverables
Draft presentation decks, slide updates, and one-pagers
Organize team meetings, take notes, and track action items

Requirements

What you’ll need

Bachelor's degree (Marketing, Communications, Business, or related field) or equivalent experience
1-3 years of hands-on CRM experience building and sending email and/or SMS campaigns
Customer service experience, ideally including phone support
Alpine IQ (AIQ) experience strongly preferred; experience with a similar CRM or email/SMS platform considered
Experience building audiences and segments from customer and purchase data
Comfortable with Excel or Google Sheets for data entry, cleanup, and reporting
Comfortable with Microsoft Teams
Familiar with Claude or ChatGPT AI platforms
Highly organized with strong attention to detail, especially data accuracy
Excellent written and verbal communication skills, with a professional phone presence and the ability to write clear, friendly customer letters
Customer-first mindset with patience and sound judgment when resolving member issues
Proactive problem-solver who troubleshoots independently and escalates issues appropriately
Self-motivated and dependable in a remote work environment
Collaborative mindset, comfortable working across teams and vendors

Benefits

Comp & perks

Remote work environment
Company expense account for mailing customer letters
Terrabis covers all postage and shipping costs