Demand Generation Specialist

Tessitura

. Own and manage the demand generation calendar .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSenior💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B demand generation and digital marketing, with a strong focus on campaign management, analytics, and persona-based communications. Proficient in managing paid media campaigns and utilizing marketing automation tools to drive engagement and optimize performance.

Highest-signal resume keywords

B2B Demand GenerationEmail Campaign ManagementGoogle Ads ManagementAnalytical SkillsProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign ManagementEmail MarketingA/B TestingMarketing AnalyticsPersona-Based MessagingPaid Media ManagementSegmentationLead QualificationCRM Familiarity

Soft Skills

Strong Written CommunicationAttention to DetailRelationship BuildingAdaptabilityCollaboration

Tools & Technologies

Marketing CloudGoogle AdsLinkedIn AdsCRM ToolsMarketing Automation Tools

Industry Keywords

B2B MarketingDigital MarketingABM ApproachesSaaSEnterprise Software

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and manage the demand generation calendar
Execute demand generation campaigns and activities, keeping timelines, owners, and dependencies on track
Coordinate with Marketing, Sales, Product Marketing, Brand, and Partners
Translate priorities into campaign plans, briefs, and deliverables
Maintain campaign documentation, naming conventions, and repeatable processes
Create and deliver persona-based communications across marketing channels
Adapt messaging by persona, segment, and buying-journey stage
Support personalized outreach to target accounts using ABM approaches
Review campaign data and marketing analytics across channels, campaigns, and audiences
Recommend where to invest, adjust, or stop campaign activity
Report on engagement, lead quality, pipeline contribution, and cost efficiency
Work with Revenue Operations on tracking, attribution, and reporting accuracy
Build, test, and deploy new-logo email campaigns and nurture programs
Manage target lists, segmentation, audience selection, and suppression
Apply email best practices including A/B testing, deliverability, and compliance
Route qualified leads to appropriate sales representatives
Plan, launch, and manage Google Ads and LinkedIn Ads campaigns
Manage paid media budgets, bids, targeting, keywords, audiences, and creative
Test and optimize ad copy, creative, and landing-page experiences
Contribute to Growth organization goals and company DEAI initiatives
Build relationships across Sales, Marketing, Solutions, Partnerships, and Revenue Operations
Stay current with B2B demand generation, paid media, email marketing, and AI-driven discovery trends

Requirements

What you’ll need

3–5 years of experience in B2B demand generation, digital marketing, or campaign marketing roles
Hands-on experience building and deploying email campaigns in Marketing Cloud
Hands-on experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads
Strong analytical skills and ability to interpret marketing data into clear recommendations
Experience creating or delivering persona-based messaging and communications
Excellent project management skills and ability to manage multiple campaigns and deadlines
Strong written communication skills and attention to detail
Familiarity with CRM and marketing automation tools
Comfort working with Sales and Revenue Operations
Active use of AI tools to improve performance, insight, and efficiency
Experience in B2B SaaS or enterprise software is nice to have
Familiarity with ABM approaches is nice to have
Experience with CRM platforms is nice to have
Passion for arts, culture, or mission-driven organizations is nice to have
Legal authorization to work in the U.S.

Benefits

Comp & perks

Medical, dental, and vision plans
Life and AD&D insurance
Disability insurance
Employee assistance programs
401(k) retirement plan with employer match
Generous paid time off, including vacation and sick leave
12 weeks of paid parental leave
7-week sabbatical after seven years of service
Recharge week between Christmas and New Year’s
Fully remote team benefits, with adjustments as required by local laws
Work-from-home arrangement