Tessitura

Performance Marketing

• Own and manage the demand generation calendar
• Execute demand generation campaigns and activities, keeping timelines, owners, and dependencies on track
• Coordinate with Marketing, Sales, Product Marketing, Brand, and Partners
• Translate priorities into campaign plans, briefs, and deliverables
• Maintain campaign documentation, naming conventions, and repeatable processes
• Create and deliver persona-based communications across marketing channels
• Adapt messaging by persona, segment, and buying-journey stage
• Support personalized outreach to target accounts using ABM approaches
• Review campaign data and marketing analytics across channels, campaigns, and audiences
• Recommend where to invest, adjust, or stop campaign activity
• Report on engagement, lead quality, pipeline contribution, and cost efficiency
• Work with Revenue Operations on tracking, attribution, and reporting accuracy
• Build, test, and deploy new-logo email campaigns and nurture programs
• Manage target lists, segmentation, audience selection, and suppression
• Apply email best practices including A/B testing, deliverability, and compliance
• Route qualified leads to appropriate sales representatives
• Plan, launch, and manage Google Ads and LinkedIn Ads campaigns
• Manage paid media budgets, bids, targeting, keywords, audiences, and creative
• Test and optimize ad copy, creative, and landing-page experiences
• Contribute to Growth organization goals and company DEAI initiatives
• Build relationships across Sales, Marketing, Solutions, Partnerships, and Revenue Operations
• Stay current with B2B demand generation, paid media, email marketing, and AI-driven discovery trends

Explore Demand Generation Specialist at Tessitura. Review requirements and application details.

Open roles

Demand Generation Specialist