Director – Marketing & Strategy Operations

TestEquity LLC

. Lead marketing operations by translating the VP of Marketing's strategy into annual plans and integrated programs across creative, campaigns, and events .

Posted 10/10/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated marketing operations, managing multi-million-dollar budgets, and utilizing data analytics to drive marketing performance and revenue growth. Proven ability to develop and lead creative teams while executing strategic marketing plans across various channels.

Highest-signal resume keywords

Integrated Marketing ManagementMarketing AnalyticsBudget ManagementCreative LeadershipCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsCampaign ManagementPerformance MeasurementKPI DevelopmentAttribution AnalysisMarketing Calendar ManagementData-Driven Decision MakingWorkflow OptimizationEvent ManagementTalent Development

Soft Skills

Communication SkillsPresentation SkillsStakeholder ManagementDecision-Making SkillsOrganizational Discipline

Industry Keywords

Marketing StrategyCreative Department ManagementSales EnablementSupplier MarketingDigital Marketing

About the role

Key responsibilities & impact

Lead marketing operations by translating the VP of Marketing's strategy into annual plans and integrated programs across creative, campaigns, and events
Lead and develop the creative department and marketing team
Partner with Supplier Marketing and Product teams to align programs with integrated marketing plans and shared revenue goals
Manage marketing budgets, including forecasting, spend oversight, and investment recommendations
Direct integrated marketing planning and govern the enterprise marketing calendar
Oversee and drive the tradeshow and event program
Establish and improve marketing processes, workflows, and reporting
Lead marketing analytics and performance measurement, including KPIs, attribution, and dashboards
Use customer, market, and sales data to identify growth opportunities and inform targeting and segmentation
Report marketing performance and revenue contribution to the VP of Marketing and senior leadership
Partner with Sales, Product Marketing, Supplier Marketing, CRM, and Digital teams on coordinated marketing initiatives
Directly or indirectly support product quality and perform other duties assigned by management

Requirements

What you’ll need

Bachelor's degree in marketing, communications, business, or a related field required
8+ years of progressive marketing experience, including marketing operations, integrated marketing, campaign management, marketing analytics, or related functions
3+ years of experience leading and developing employees, including coaching, performance management, goal setting, employee development, and talent planning
Experience managing multi-million-dollar marketing budgets or complex marketing investment portfolios, with a record of linking investment to revenue outcomes
Demonstrated experience leading integrated marketing plans across creative, CRM, digital, events, content, and sales enablement channels, in partnership with supplier and product marketing teams
Proven ability to build and manage marketing calendars, campaign workflows, operating processes, performance reporting, and cross-functional execution plans
Proven track record of using data and analytics to improve marketing performance and deliver measurable revenue growth
Experience leading or overseeing a creative team or in-house creative department
Strong business judgment and decision-making skills
Advanced analytical skills, including marketing attribution, KPI development, and performance dashboards
Excellent communication, presentation, stakeholder management, and vendor management skills
Ability to operate independently in a fast-paced environment with attention to detail, organizational discipline, and executive-level follow-through
Creative leadership skills
Ability to safely and successfully perform essential job functions consistent with ADA, FMLA, and other federal, state, and local standards
Applicants must be authorized to work in the US without sponsorship