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Thales

Global Program Marketing Manager

Thales

. Develop and execute the annual Global Marketing Programs plan aligned with Cyber Products business priorities, GTM strategy, pipeline objectives and priority audiences .

Posted 11/10/2026full-timeUnited KingdomSeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing global marketing programs, with a strong focus on integrated campaigns and demand generation. Proven ability to engage senior enterprise audiences and measure program effectiveness through analytical insights.

Highest-signal resume keywords
B2B Marketing ExperienceIntegrated Marketing ProgramsAccount-Based Marketing PrinciplesSalesforce ProficiencyProgram Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Global Programs DevelopmentDemand GenerationField MarketingExecutive MarketingPipeline MeasurementQuantitative Performance AnalysisProgram OptimizationCISO EngagementContent CreationDigital Marketing
Soft Skills
Excellent Communication SkillsCross-Functional CoordinationAutonomous Work StyleInfluencing SkillsProject Management
Tools & Technologies
SalesforceMarketoReporting ToolsAnalytics ToolsMarketing Automation Platforms
Industry Keywords
CybersecurityData SecurityEnterprise SoftwareCISOCIOCTOExecutive EngagementThought LeadershipCustomer JourneyGlobal Marketing

Tech Stack

Tools & technologies
Cyber Security

About the role

Key responsibilities & impact
  • Develop and execute the annual Global Marketing Programs plan aligned with Cyber Products business priorities, GTM strategy, pipeline objectives and priority audiences
  • Create scalable, integrated global programs combining digital, content, executive engagement, events, webinars, thought leadership, ABM and other tactics
  • Build repeatable “program-in-a-box” frameworks, assets and activation plans for Regional Marketing teams
  • Own the global CISO/CXO engagement program
  • Design and scale CISO Advisory Boards, executive roundtables, peer networking, leadership dinners, masterclasses and thought-leadership exchanges
  • Develop executive communities supporting peer engagement, advocacy, references, co-created content and speaking opportunities
  • Partner with Regional Marketing and Sales leadership to identify priority accounts and audiences and coordinate customer-journey touchpoints
  • Collaborate with Product Marketing to translate portfolio positioning, customer challenges and market trends into global program narratives
  • Work with Digital and campaign teams to create coordinated journeys across paid, owned, earned and direct channels
  • Collaborate with Customer Marketing, Communications and Analyst Relations to extend advocacy, thought leadership and market influence
  • Capture Voice of the Customer and Voice of the Executive insights and feed them into messaging, GTM strategy and future programs
  • Establish global program governance, calendars, briefs and operating processes
  • Manage program budgets, agencies and external vendors
  • Test and optimize programs using quantitative performance data and qualitative feedback
  • Measure marketing-sourced and marketing-influenced pipeline, engagement, conversion, adoption, executive advocacy, buyer-journey progression, ROI and program effectiveness

Requirements

What you’ll need
  • 10+ years of B2B marketing experience, including significant experience in global programs, integrated campaigns, demand generation, field marketing or executive marketing
  • Proven experience developing and scaling integrated marketing programs across multiple regions
  • Strong enterprise technology marketing experience; cybersecurity, data security, identity or enterprise software experience strongly preferred
  • Demonstrated experience engaging senior enterprise audiences, ideally including CISOs, CIOs, CTOs and other C-suite executives
  • Strong understanding of complex enterprise buying journeys and account-based marketing principles
  • Proven ability to translate strategic objectives into repeatable programs that regional teams can activate
  • Demonstrated ability to influence and coordinate cross-functional teams without direct authority
  • Strong analytical capability and experience measuring pipeline contribution, engagement, conversion and program ROI
  • Experience with Salesforce, marketing automation platforms such as Marketo, and reporting/analytics tools
  • Excellent program and project management skills, with the ability to manage multiple global initiatives simultaneously
  • Excellent written and verbal communication skills with confidence working with senior internal and external stakeholders
  • Demonstrated ability to work autonomously within a geographically distributed global organization
  • Fluent English
  • Applicants must be legally authorized to work in the UK at the time of hire
  • Bachelor’s degree in Marketing, Business, Communications or a related discipline (preferred)

Benefits

Comp & perks
  • Private medical insurance
  • Buying or selling annual leave
  • Cycle to work schemes
  • Employee discounts
  • Paid volunteering day
  • Stocks and shares
  • Annual bonus
  • Employee networks
  • Wellbeing policies
  • Inclusive features
  • Collaborative, international environment focused on innovation, trust and measurable business impact