Thanx

Product Marketing

• Own product-level positioning and messaging for assigned platform areas
• Build positioning frameworks, drive sales and CS adoption, and revise messaging as the market and roadmap change
• Own product launches end to end, including tiering, goals, tactics, cross-functional execution, and reporting
• Own the customer proof library and produce reference stories, case studies, one-pagers, slides, use-case documentation, and other proof assets
• Interview newly launched customers and internal teams to identify outcomes and stories
• Build enablement, competitive positioning, objection handling, and training for sales, CS, and partners
• Measure enablement usage and impact on win rates
• Own market and competitive intelligence for restaurant operators and competitors
• Inform positioning, roadmap discussions, and executive decision-making with market insights
• Produce customer-win content for social and partner channels
• Apply product marketing to Help Center and in-dashboard content, including embedded video and feature context
• Build reusable AI-enabled tools and workflows for content production and other repeatable work
• Use AI and internal analytics tools to investigate customer outcomes and accelerate content creation
• Experiment with video, podcasts, live events, office hours, and community forums to improve distribution
• Report to the VP of Marketing and operate as a peer to sales, CS, product, and partnerships leadership
• Lead cross-functional launch teams without formal authority and brief executives on market performance
• At six months, run at least one Tier-1 launch, achieve sales adoption of messaging, and publish customer proof
• At twelve months, own positioning, provide executive market intelligence, and improve launch efficiency

Senior Product Marketing Manager