Paid Search Specialist

The Adcom Group

. Develop, execute, and optimize paid search programs across Google Ads, Microsoft Advertising, YouTube, and emerging search platforms .

Posted 11/4/2026full-timeCleveland • Ohio • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong expertise in developing and optimizing paid search campaigns across platforms such as Google Ads and Microsoft Advertising, while effectively managing client budgets and performance metrics. Exhibits strong analytical skills and the ability to communicate insights and recommendations clearly to clients and team members.

Highest-signal resume keywords

Google Ads CertificationMicrosoft Advertising CertificationPaid Search Campaign ManagementGA4 ExpertiseGoogle Tag Manager Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search StrategyPPC ManagementBid RecommendationsKPI DevelopmentCampaign AnalysisAd CopywritingLead Quality ManagementOffline Conversion TrackingCRM IntegrationPerformance Max Expertise

Soft Skills

Strong Verbal Presentation SkillsCollaborative AttitudeProactive CommunicationAnalytical SkillsResearch Skills

Tools & Technologies

Looker StudioAdvantage MediaMicrosoft Office SuiteCampaign Manager 360Emerging Digital Trends

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

Paid SearchProgrammatic AdvertisingDigital VideoOTT/CTVPaid Social

About the role

Key responsibilities & impact

Develop, execute, and optimize paid search programs across Google Ads, Microsoft Advertising, YouTube, and emerging search platforms
Develop multimedia, fully integrated strategies for potential and existing clients as needed
Understand strategic direction and suggest tactical recommendations
Set achievable goals based on client objectives
Create benchmarks and KPIs for performance
Monitor campaigns and generate results reports
Provide campaign results and insights
Act as a catalyst for strategic thinking on client projects
Serve as a liaison between agency departments
Make recommendations and optimizations for client media campaigns across paid search and other digital tactics
Steward client budgets
Work closely with paid media buyers and planners, providing mentorship, direction, and strategic insight
Manage campaigns across paid search and potentially programmatic, paid social, video, OTT/CTV, and audio channels
Create, actively manage, and optimize paid search campaigns, including PPC strategy, bid recommendations, budgets, and accounting
Analyze paid search campaigns using bid management and reporting tools to meet KPI and ROI objectives
Write and test ad copy, headlines, and responsive ads
Interpret campaign results and communicate campaign effectiveness to clients and colleagues
Integrate emerging digital trends and research new vendor partnerships
Ensure the quality of all media deliverables

Requirements

What you’ll need

Google Ads and Microsoft Ads certifications
Minimum 3–5 years experience in Paid Search
Experience in programmatic, paid social, digital video, audio, and OTT/CTV a plus
Strong expertise in Google Ads, including Performance Max and AI Max
Strong expertise in Microsoft Advertising
Strong expertise in GA4
Strong expertise in Google Tag Manager
Strong expertise in Looker Studio
Strong expertise in offline conversion tracking
Strong expertise in CRM integrations
Strong expertise in lead quality management
Strong verbal presentation skills and high professional composure
Strong research, analytical, and mathematical skills
Collaborative attitude and proactive communication with colleagues
Experience with Advantage Media and/or similar agency buying tools
Proficiency in all Microsoft Office programs
Experience/expertise in Meta, LinkedIn, and Campaign Manager 360 a plus

Benefits

Comp & perks

Full-time employment
Hybrid work arrangement
Team-oriented offices overlooking Cleveland’s Flats, designed to inspire teamwork, creative thinking, and pride in client experiences and value