The Adcom Group

Performance Marketing

• Develop, execute, and optimize paid search programs across Google Ads, Microsoft Advertising, YouTube, and emerging search platforms
• Develop multimedia, fully integrated strategies for potential and existing clients as needed
• Understand strategic direction and suggest tactical recommendations
• Set achievable goals based on client objectives
• Create benchmarks and KPIs for performance
• Monitor campaigns and generate results reports
• Provide campaign results and insights
• Act as a catalyst for strategic thinking on client projects
• Serve as a liaison between agency departments
• Make recommendations and optimizations for client media campaigns across paid search and other digital tactics
• Steward client budgets
• Work closely with paid media buyers and planners, providing mentorship, direction, and strategic insight
• Manage campaigns across paid search and potentially programmatic, paid social, video, OTT/CTV, and audio channels
• Create, actively manage, and optimize paid search campaigns, including PPC strategy, bid recommendations, budgets, and accounting
• Analyze paid search campaigns using bid management and reporting tools to meet KPI and ROI objectives
• Write and test ad copy, headlines, and responsive ads
• Interpret campaign results and communicate campaign effectiveness to clients and colleagues
• Integrate emerging digital trends and research new vendor partnerships
• Ensure the quality of all media deliverables

Explore Paid Search Specialist at The Adcom Group. Review requirements and application details.

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Paid Search Specialist