Creative Strategist

The Bluebird Group

. Develop digital shelf content strategies for brands across Amazon, Walmart, Target, and other eCommerce retailers .

Posted 9/18/2026full-timeBentonville • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing digital shelf content strategies and creative frameworks that align shopper needs with brand objectives across major eCommerce platforms. Proficient in analyzing market dynamics and shopper behavior to inform content strategies and improve performance metrics.

Highest-signal resume keywords

Creative Strategy DevelopmentContent StrategyShopper MarketingAnalytical SkillsStrong Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content DevelopmentMessaging StrategyPDP ContentCarousel Design StrategyA+ ContentBrand StoresRetail Media CreativeDigital Shelf AnalyticsConversion Rate OptimizationA/B Testing

Soft Skills

Strategic ThinkingProblem-SolvingStorytellingCreative Judgment

Tools & Technologies

AI ToolsResearch Tools

Industry Keywords

ECommerceCPGFood and BeverageBeautyBabyHomeHardwareLifestyle Brands

About the role

Key responsibilities & impact

Develop digital shelf content strategies for brands across Amazon, Walmart, Target, and other eCommerce retailers
Build creative frameworks aligning shopper needs, brand objectives, and retailer requirements
Develop carousel strategies, messaging hierarchies, content flows, and visual recommendations
Translate product benefits, category insights, and shopper motivations into content strategies
Research products, categories, competitors, and shopper behavior to identify differentiation opportunities
Analyze reviews, ratings, search trends, and market dynamics to understand purchase drivers and barriers
Evaluate competitive content and identify performance improvement opportunities
Turn business objectives, KPIs, and research findings into actionable creative briefs
Define the role, purpose, and messaging priorities for each creative asset
Provide recommendations on content hierarchy, claims, benefits, imagery, and storytelling
Establish success metrics for creative initiatives
Partner with account teams, designers, copywriters, photographers, and client stakeholders
Present strategy recommendations and communicate the rationale behind decisions
Collaborate with design teams to align execution with approved strategy
Support internal planning discussions and client presentations with data-backed recommendations
Review creative content against shopper needs, brand priorities, visual clarity, and performance goals
Analyze testing results, performance metrics, and retailer insights to identify improvements
Apply learnings from previous projects to refine future creative strategies
Champion tools, workflows, and best practices improving creative effectiveness and efficiency

Requirements

What you’ll need

Experience in creative strategy, content strategy, shopper marketing, product marketing, brand strategy, eCommerce, or related fields
Experience developing consumer-focused content and messaging strategies
Experience working with multiple brands, categories, or clients preferred
Experience presenting strategic recommendations to stakeholders preferred
Strong strategic thinking and problem-solving capabilities
Excellent research and analytical skills
Ability to transform complex information into clear creative direction
Strong writing, storytelling, and communication skills
Understanding of shopper behavior and online purchase decision-making
Ability to build structured creative briefs that guide execution
Strong creative judgment with an eye for hierarchy, messaging, clarity, and brand consistency
Experience developing content for Amazon, Walmart, Target, or other retail marketplaces nice to have
Experience with PDP content, carousel design strategy, A+ Content, Brand Stores, or retail media creative nice to have
Familiarity with digital shelf analytics, conversion rate optimization, click-through rate analysis, and A/B testing nice to have
Experience working with CPG, food and beverage, beauty, baby, home, hardware, or lifestyle brands nice to have
Experience using AI tools to support content development, research, and workflow optimization nice to have
Portfolio showcasing relevant work may be requested during the interview process

Benefits

Comp & perks

Inclusion of diverse perspectives
Respectful and empowering workplace culture
Trust-, respect-, and communication-focused team environment