Insights Associate

The Bluebird Group

. Analyze shopper behavior, purchase trends, and category performance .

Posted 9/29/2026full-timeMinneapolis • Minnesota • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong analytical skills to synthesize large datasets into actionable insights and strategic recommendations. Proficient in utilizing reporting tools and technologies to enhance business performance and support category growth initiatives.

Highest-signal resume keywords

Retail AnalyticsData AnalysisMarket ResearchExcel ProficiencyPresentation Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisMarket ResearchCategory ManagementMerchandisingBusiness AnalysisSyndicated Data SourcesAnalytical Problem-SolvingPerformance MeasurementTrend AnalysisConsumer Insights

Soft Skills

Strong Communication SkillsAttention to DetailOrganizational SkillsCuriosityAbility to Manage Multiple Priorities

Tools & Technologies

ExcelPower BITableauReporting ToolsBusiness Intelligence ToolsAI Tools

Industry Keywords

RetailCPGECommerceConsumer Products

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Analyze shopper behavior, purchase trends, and category performance
Identify consumer needs, motivations, and purchase drivers through quantitative and qualitative research
Monitor shopper behavior changes and recommend actions based on emerging insights
Conduct category, competitive, and market research to identify trends and growth opportunities
Evaluate competitor activity, assortment strategies, pricing, and promotional trends
Evaluate assortment, pricing, distribution, and category performance opportunities across retail channels
Analyze product performance and identify opportunities for expansion, optimization, or innovation
Support recommendations for new items, line extensions, pricing strategies, and category growth initiatives
Analyze large datasets to identify trends, risks, opportunities, and performance drivers
Develop recurring reports, scorecards, dashboards, and business summaries
Translate complex data into actionable insights and strategic recommendations
Create clear presentations, reports, and visualizations
Support client presentations, internal planning sessions, and strategic discussions
Partner with Sales, Search, Insights, Retail Media, and Client teams
Support shared KPIs and performance measurement initiatives
Improve insight collection, analysis, reporting efficiency, consistency, and accessibility
Explore new tools, technologies, and AI capabilities
Support scalable processes that enhance the Insights team's impact

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, or a related field
Experience in retail analytics, category management, merchandising, buying, market research, or related fields preferred
Experience working with data, reporting, and business analysis preferred
Retail, CPG, eCommerce, or consumer products experience is a plus
Strong analytical and problem-solving abilities
Ability to synthesize large amounts of data into clear business recommendations
Proficiency with Excel, reporting tools, dashboards, and data analysis platforms
Strong written and verbal communication skills
Ability to translate complex information into compelling stories and actionable insights
Highly organized with strong attention to detail
Ability to manage multiple priorities in a fast-paced environment
Comfortable working with ambiguity and challenging assumptions
Curiosity and willingness to continuously learn
Experience with syndicated data sources, retail analytics platforms, or business intelligence tools preferred
Familiarity with Power BI, Tableau, Excel modeling, or similar reporting platforms preferred
Experience developing presentations and communicating insights to stakeholders preferred
Experience leveraging AI tools to support research, analysis, reporting, and workflow optimization preferred

Benefits

Comp & perks

Inclusion of diverse perspectives and a workplace where team members feel they belong
Respect and empowerment to impact the business and achieve full potential
Trust-, respect-, and communication-based workplace culture