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Brand Activation Representative
The Boston Beer Company. Execute internal sales objectives and improve account conditions using BBC systems and selling process .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates proficiency in sales execution within the food and beverage industry, with a focus on building relationships and driving brand visibility through effective promotions and education. Capable of managing account conditions and leveraging industry knowledge to enhance sales performance.
Highest-signal resume keywords
Sales ExperienceFood/Beverage Industry KnowledgePromotional ExecutionRelationship BuildingPoint-of-Sale Display Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ExecutionAccount ManagementPromotional PlanningProduct KnowledgePoint-of-Sale Display Setup
Soft Skills
Relationship BuildingCommunication SkillsTeam Collaboration
Tools & Technologies
BBC Systems
Certifications & Qualifications
Valid Driver's License
Industry Keywords
Beer IndustryOn-Premise AccountsOff-Premise AccountsSampling EventsBartender Education
About the role
Key responsibilities & impact- Execute internal sales objectives and improve account conditions using BBC systems and selling process
- Learn and become proficient in beer industry knowledge, brewing, and BBC product styles
- Execute promotions for on-premise and off-premise accounts, sampling events, and festivals
- Build displays, reset coolers, and display point-of-sale items to increase brand visibility
- Conduct waitstaff and bartender education sessions to drive brand awareness and volume
- Farm existing business in top on- and off-premise accounts to grow depletions
- Build strong relationships with wholesalers and retailers
Requirements
What you’ll need- 1+ years sales and/or food/beverage industry experience
- 4 Year Bachelor's Degree or relevant experience
- Valid driver's license
- Registered and insured vehicle
- Ability to drive to and from accounts continuously
- Ability to lift and move cases of beer frequently
- Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently
Benefits
Comp & perks- Mileage reimbursement may be offered for certain sales positions; ask recruiter about eligibility
- Inclusive culture and diverse workforce
- Reasonable accommodation support for applicants with disabilities