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The Boston Beer Company

Brand Activation Representative

The Boston Beer Company

. Execute internal sales objectives and improve account conditions using BBC systems and selling process .

Posted 9/22/2026full-timeCharlotte • North Carolina • United StatesJunior💰 $20 per hourWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates proficiency in sales execution within the food and beverage industry, with a focus on building relationships and driving brand visibility through effective promotions and education. Capable of managing account conditions and leveraging industry knowledge to enhance sales performance.

Highest-signal resume keywords
Sales ExperienceFood/Beverage Industry KnowledgePromotional ExecutionRelationship BuildingPoint-of-Sale Display Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales ExecutionAccount ManagementPromotional PlanningProduct KnowledgePoint-of-Sale Display Setup
Soft Skills
Relationship BuildingCommunication SkillsTeam Collaboration
Tools & Technologies
BBC Systems
Certifications & Qualifications
Valid Driver's License
Industry Keywords
Beer IndustryOn-Premise AccountsOff-Premise AccountsSampling EventsBartender Education

About the role

Key responsibilities & impact
  • Execute internal sales objectives and improve account conditions using BBC systems and selling process
  • Learn and become proficient in beer industry knowledge, brewing, and BBC product styles
  • Execute promotions for on-premise and off-premise accounts, sampling events, and festivals
  • Build displays, reset coolers, and display point-of-sale items to increase brand visibility
  • Conduct waitstaff and bartender education sessions to drive brand awareness and volume
  • Farm existing business in top on- and off-premise accounts to grow depletions
  • Build strong relationships with wholesalers and retailers

Requirements

What you’ll need
  • 1+ years sales and/or food/beverage industry experience
  • 4 Year Bachelor's Degree or relevant experience
  • Valid driver's license
  • Registered and insured vehicle
  • Ability to drive to and from accounts continuously
  • Ability to lift and move cases of beer frequently
  • Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently

Benefits

Comp & perks
  • Mileage reimbursement may be offered for certain sales positions; ask recruiter about eligibility
  • Inclusive culture and diverse workforce
  • Reasonable accommodation support for applicants with disabilities