IPM Partner Marketing Manager

The Channel Company

. Act as a strategic marketing advisor to partners .

Posted 11/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in partner marketing with a strong focus on digital and demand generation strategies. Proficient in managing partner relationships and executing integrated marketing programs that align with business goals.

Highest-signal resume keywords

Partner Marketing ExperienceDemand GenerationDigital MarketingAnalytical SkillsClient Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Program ExecutionGo-To-Market PlanningPerformance MeasurementMarketing Development Funds (MDF)B2B Marketing

Soft Skills

Excellent Communication SkillsRelationship Management

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointMicrosoft Outlook

Industry Keywords

Tech IndustryAgency EnvironmentsMarketing ROIPartner EngagementMarketing Platforms

About the role

Key responsibilities & impact

Act as a strategic marketing advisor to partners
Provide personalized guidance on go-to-market planning, execution, and reporting
Support clients in developing effective marketing programs that encourage partner engagement
Leverage internal tools and external agencies
Own end-to-end marketing program execution, including demand generation, integrated digital programs, and coordinated partner marketing motions
Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews
Guide partners through the use of Marketing Development Funds (MDF)
Work with third-party agencies and measure marketing ROI
Collaborate with clients and partners to report marketing performance and maintain alignment with business goals
Support partners in navigating marketing platforms and tools
Provide training and best practices

Requirements

What you’ll need

3+ years of hands-on experience in partner marketing, with a focus on digital and demand generation
Background in B2B marketing or agency environments preferred
Experience in the tech industry is a plus
Strong analytical mindset
Excellent communication skills for client-facing conversations and internal collaboration
Proficient in Microsoft Excel, PowerPoint, and Outlook
Must reside in one of the listed states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Kansas, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, New York, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, or Washington

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Tele-health
Disability insurance
Life insurance
Health savings accounts
Paid parental leave
Company matched 401k
Unlimited PTO
Sick time
15 company paid holidays
100% remote work
Flexible working hours
Work/life balance
Inclusive and collaborative work environment