Director, Digital Twin – Scalable Content

The Coca-Cola Company

. Lead Digital Twin and Scalable Content Services as an integrated global service line .

Posted 10/9/2026full-timeLondon • United KingdomLead💰 $179,550 - $207,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global digital service lines, with a focus on automated content production, operational governance, and cross-functional implementation. Proven ability to translate strategic priorities into actionable plans while managing resources and stakeholder engagement effectively.

Highest-signal resume keywords

Digital Twin ServicesAutomated Content ProductionCross-Functional ImplementationGovernance and Resource AllocationVendor and Financial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content AutomationWorkflow AutomationData-Driven AdaptationModular ContentTemplatesHigh-Volume Digital Asset CreationPerformance MeasurementOperational Risk ManagementService Level AccountabilityImplementation Planning

Soft Skills

Stakeholder EngagementChange LeadershipTeam DevelopmentInfluencing Senior StakeholdersProblem Solving

Tools & Technologies

PIMDAMDigital ShelfSyndication3D VisualizationGenerative AIContent Production SystemsPackaging SystemsCreative Production ToolsHybrid Service Models

Industry Keywords

Consumer ProductsDigital CommerceScalable Marketing-Content OperationsBottling SystemsAgency Collaboration

About the role

Key responsibilities & impact

Lead Digital Twin and Scalable Content Services as an integrated global service line
Convert established priorities into operating plans, roadmaps, implementation programs, and measurable outcomes
Own the operating model, governance, service catalogue, decision rights, standards, and ways of working
Allocate approved resources across projects, platforms, workflows, and partners
Provide recommendations on future capabilities, investment needs, emerging technologies, and operational risks
Hold end-to-end accountability for the Digital Twin and Scalable Content service portfolio
Own the integrated roadmap for GRIP, Digital Twin Services, content-automation workflows, and connected platforms
Connect product data, approved brand assets, modular content, templates, and automation rules for high-volume content creation and adaptation
Lead the evolution toward scalable self-service and hybrid models
Lead integration with packaging and label systems, PIM, DAM, Digital Shelf, syndication, and approved activation environments
Define and monitor performance measures for quality, accuracy, throughput, turnaround time, automation, reuse, adoption, user experience, cost effectiveness, and resilience
Hold internal teams and external partners accountable for service levels, capacity, deliverables, commercial value, and improvement commitments
Make operational decisions on priorities, sequencing, provider capacity, workflow design, implementation timing, and resource deployment
Lead partner and commercial planning with Procurement, Finance, Legal, and relevant leadership
Manage operational risks and continuity during releases, onboarding, workflow changes, provider transitions, and service-model changes
Lead cross-functional implementation across functions, Operating Units, markets, bottling partners, and providers
Lead global adoption through stakeholder engagement, onboarding, communications, capability building, service transition, and user feedback
Define and communicate outcomes for quality, speed, automation, reuse, scalability, adoption, user experience, and cost avoidance
Evaluate new use cases and lead approved implementation with clear ownership, controls, and success measures
Develop talent and capability through direct, matrixed, project, and extended-partner leadership

Requirements

What you’ll need

Bachelor's degree or equivalent relevant professional experience
Significant experience leading a global or multi-market digital service, content-production capability, operational area, or technology-enabled platform
Demonstrated experience translating strategy into operating plans, roadmaps, governance, resource priorities, and measurable outcomes
End-to-end accountability for a service or capability spanning multiple functions, markets, business units, or external partners
Experience with automated content production at scale, modular content, templates, data-driven adaptation, workflow automation, or high-volume digital asset creation
Proven ability to prioritize competing demands, allocate approved resources, lead complex cross-functional implementation, and resolve delivery constraints
Strong vendor, commercial, and financial acumen, including service levels, capacity, contracts, external spend, and investment recommendations
Ability to influence senior stakeholders, lead change and adoption, and develop teams across a complex matrixed organization
Preferred: experience in consumer products, Digital Shelf, Digital commerce, packaging, creative production, CGI, VFX, 3D visualization, or scalable marketing-content operations
Preferred: knowledge of Digital Twins, 3D asset pipelines, PIM, DAM, syndication, content automation, generative AI, and global-to-local activation
Preferred: experience introducing self-service or hybrid services while maintaining governance, rights, quality, security, and brand controls
Preferred: experience working across company-owned operations, franchise or bottling systems, agencies, and production or technology partners
Relocation provided: No

Benefits

Comp & perks

Annual incentive reference value of 30%
A full range of medical, financial and/or other benefits dependent on the position
Travel required: 00% - 25%