Director, Franchise Commercial Execution

The Coca-Cola Company

. Lead CDE and Space agendas, including equipment deployment, redeployment, shelf, cooler, and display opportunities .

Posted 10/30/2026full-timeRemote • North Carolina • United StatesLead💰 $145,000 - $169,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercial execution and sales management within the CPG and beverage industries, with a strong focus on equipment deployment, merchandising, and cross-functional collaboration. Proven ability to translate commercial priorities into actionable plans and drive measurable improvements in market performance.

Highest-signal resume keywords

Commercial ExecutionEquipment DeploymentSales Execution CapabilityCross-Functional LeadershipAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Annual Business PlanningBusiness Plan ImplementationCapacity PlanningChannels StrategyContract ManagementCustomer Relationship ManagementDistribution Operations ManagementFinancial Performance ManagementNegotiationMarket Activation

Soft Skills

Strategic LeadershipTeamwork

Industry Keywords

CPGBeverageFranchise OperationsCDEMSCPICOSESHMarket SelectionCustomer DynamicsSystem Economics

About the role

Key responsibilities & impact

Lead CDE and Space agendas, including equipment deployment, redeployment, shelf, cooler, and display opportunities
Partner with bottlers, category, Customer, and Finance teams on placement and merchandising recommendations
Track equipment and space implementation and productivity, close execution gaps, and escalate investment or resource decisions
Own MSC planning and follow-through, including market selection, readiness, and field engagement
Lead PICOS deployment and embed outlet standards in selling tools, coaching, and routines
Use market findings and execution assessments to address availability, assortment, visibility, and merchandising gaps
Lead the Franchise ESH agenda and integrate CDE, MSC, PICOS, ESH, and Space into one deployment plan
Lead commercialization of category innovation through channel-specific deployment plans and launch readiness
Track launch execution and commercial outcomes and convert market learnings into corrective actions
Lead bottler deployment of Coke TM pillar programs and connect brand activation to selling routines and in-market execution
Lead commercial channel planning with category, channel, Customer, RGM, and bottler teams
Embed category priorities in JBP and ABP, agree execution measures, and review channel performance
Travel 26%–50%

Requirements

What you’ll need

Bachelor’s degree required; MBA or advanced degree preferred
At least 5 years of progressive experience in CPG, beverage, or a related industry
Experience across commercial execution, sales, customer management, franchise operations, or execution capability roles
Hands-on experience with equipment deployment and productivity, space and merchandising, outlet execution standards, market activation, or sales execution capability building
Working knowledge of CDE, MSC, PICOS, ESH and Space
Ability to translate commercial priorities into bottler-ready plans, field routines, adoption, and measurable marketplace improvements
Experience working with bottlers or within a franchise system, influencing commercial and sales partners without direct authority
Strong analytical skills, including execution scorecards, gap diagnosis, asset and space productivity analysis, and translating insights into action
Experience leading planning, deployment, and cross-functional stewardship routines in a complex, matrixed environment
Understanding of channel strategy, customer dynamics, and system economics
Currently authorized to work full-time in the United States and must not require employment sponsorship
Skills: Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, Teamwork

Benefits

Comp & perks

Access to global leaders and exposure to emerging digital platforms and marketing insights
Learning resources and management programs for continual skill and knowledge development
Medical, financial, and/or other benefits
Annual incentive reference value of 30%