Director, Franchise Commercial Execution

The Coca-Cola Company

. Lead the Franchise CDE and Space agendas, including equipment deployment, redeployment, shelf, cooler, and display opportunities .

Posted 10/30/2026full-timeRemote • United StatesLead💰 $145,000 - $169,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading franchise agendas, including equipment deployment, merchandising, and commercialization of category innovations. Proven ability to influence stakeholders and drive measurable improvements in market execution and channel strategy.

Highest-signal resume keywords

CDE, MSC, PICOS, ESH, And Space KnowledgeCommercial Execution And Sales ManagementAnalytical Skills And Gap DiagnosisCross-Functional Leadership And StewardshipBottler Engagement And Franchise Operations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Equipment DeploymentMerchandising StandardsMarket ActivationSales Execution CapabilityPlanning And DeploymentExecution ScorecardsAsset And Space Productivity AnalysisCommercial Priorities TranslationCustomer Dynamics UnderstandingChannel Strategy

Soft Skills

Influencing Without AuthorityCollaborationAnalytical ThinkingProblem SolvingCommunication

Certifications & Qualifications

Bachelor's DegreeMBA Or Advanced Degree Preferred

Industry Keywords

CPGBeverage IndustryFranchise SystemCommercial Channel PlanningCustomer Management

About the role

Key responsibilities & impact

Lead the Franchise CDE and Space agendas, including equipment deployment, redeployment, shelf, cooler, and display opportunities
Partner with bottlers, category, Customer, and Finance teams on placement and merchandising recommendations
Track equipment and space implementation and productivity, close execution gaps, and escalate investment or resource decisions
Own MSC planning and follow-through, including market selection, readiness, and field engagement
Lead PICOS deployment across priority channels and embed outlet standards in selling tools, coaching, and routines
Use market findings and execution assessments to address availability, assortment, visibility, and merchandising gaps
Lead the Franchise ESH agenda and integrate CDE, MSC, PICOS, ESH, and Space into one deployment plan
Lead commercialization of category innovation and coordinate launch readiness across assortment, pack-price architecture, customer activation, availability, merchandising, and field communication
Lead bottler deployment of Coke TM pillar programs and connect brand activation to selling routines and in-market execution
Lead commercial channel planning and embed category priorities in JBP and ABP
Review channel performance, program readiness, implementation, and sustained execution to refine plans and resource recommendations
Collaborate with bottler commercial and sales teams, Franchise Operations, category and channel leaders, Customer teams, RGM, and Finance

Requirements

What you’ll need

Bachelor’s degree required; MBA or advanced degree preferred
At least 5 years of progressive experience in CPG, beverage, or a related industry
Experience across commercial execution, sales, customer management, franchise operations, or execution capability roles
Hands-on experience with equipment deployment and productivity, space and merchandising, outlet execution standards, market activation, or sales execution capability building
Working knowledge of CDE, MSC, PICOS, ESH and Space
Ability to turn commercial priorities into bottler-ready plans, field routines, adoption, and measurable marketplace improvements
Experience working with bottlers or within a franchise system
Ability to influence commercial and sales partners without direct authority
Strong analytical skills, including execution scorecards, gap diagnosis, asset and space productivity analysis, and translating insights into action
Experience leading planning, deployment, and cross-functional stewardship routines in a complex, matrixed environment
Understanding of channel strategy, customer dynamics, and system economics
Currently authorized to work full-time in the United States and must not require employment sponsorship

Benefits

Comp & perks

Iconic brand exposure
Access to global leaders and emerging digital platforms and marketing insights
Learning resources and management programs for ongoing skills and knowledge development
Medical, financial, and/or other benefits
Annual incentive reference value of 30%