Director, Franchise Operations

The Coca-Cola Company

. Serve as the primary strategic liaison between The Coca-Cola Company and Mainstream Bottlers leadership teams .

Posted 10/30/2026full-timeRemote • Texas • United StatesLead💰 $145,000 - $169,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic business planning, execution, and relationship management within the consumer packaged goods sector, with a strong focus on revenue growth and operational effectiveness. Proven ability to lead cross-functional teams and integrate market insights into actionable strategies.

Highest-signal resume keywords

Strategic LeadershipBusiness Plan ImplementationCustomer Relationship Management (CRM)Financial Performance ManagementChannels Strategy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Annual Business PlanningCapacity PlanningContract ManagementDistribution Operations ManagementForecasting PerformanceRevenue ManagementSales StrategyNegotiationMarket AnalysisPerformance Tracking

Soft Skills

TeamworkCoachingBuilding RelationshipsGrowth MindsetTransparency

Industry Keywords

Consumer Packaged Goods (CPG)Key Account ManagementFranchise ManagementOperational ReadinessSyndicated ResearchCompetitive AnalysisMarket Potential AssessmentExecution BenchmarksCommercial StrategiesOutlet-Level Execution

About the role

Key responsibilities & impact

Serve as the primary strategic liaison between The Coca-Cola Company and Mainstream Bottlers leadership teams
Drive profitable volume, revenue, transactions, mix, and share growth across the Coca-Cola portfolio
Lead territory deployment of aligned commercial strategies and initiatives
Establish operational readiness, sequencing, ownership, and adoption with Commercial and functional teams
Coach and support bottler organizations to achieve execution benchmarks
Build executive-level relationships based on trust, transparency, and mutual accountability
Provide strategic input during annual and long-range Joint Business Plan development
Develop and activate contingency plans to protect business plan delivery
Expand territory potential through SOVI, CDE, innovation execution, and outlet-level commercial plan execution
Align bottler leadership, operations, sales, and frontline teams on priorities
Assess market potential and performance and recommend priorities and resource needs
Participate in weekly and monthly performance routines and track corrective actions
Manage assigned discretionary budgets and recommend investment trade-offs
Build capabilities with Region Commercial, Intelligence, RTM, and other functional teams
Integrate customer, channel, marketing, finance, and supply-chain inputs into territory execution agendas
Maintain regular in-market cadence across Mainstream Bottlers
Foster a Growth Mindset and model The Coca-Cola Company’s leadership behaviors

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Management, or a related field
7+ years in a CPG organization across sales, key account, franchise management, or operations
Experience with business execution within an assigned market or geography
Success translating annual strategies into territory operating plans
Experience forecasting performance, managing customer or distributor relationships, and leading corrective actions
Strong commercial and financial judgment
Experience with revenue and operating P&Ls, resource prioritization, selling, and negotiation
Strong understanding of channel marketing, customer and outlet execution, syndicated research, and competitive analysis
Ability to combine data and frontline insights to identify execution priorities
Ability to verify identity and eligibility to work in the United States and complete Form I-9 upon hire
Annual Business Planning
Business Plan Implementation
Capacity Planning
Channels Strategy
Contract Management
Customer Relationship Management (CRM)
Distribution Operations Management
Financial Performance Management
Negotiation
Strategic Leadership
Teamwork

Benefits

Comp & perks

Access to global marketing leaders and emerging digital platforms and marketing insights
Access to learning resources and management programs for ongoing skills and knowledge development
Medical, financial, and/or other benefits
Annual incentive opportunity with a 30% reference value
Relocation provided