Director, Franchise Operations

The Coca-Cola Company

. Serve as the primary strategic liaison between The Coca-Cola Company and Coca-Cola Southwest Beverages North Zone leadership .

Posted 10/30/2026full-timeRemote • Texas • United StatesLead💰 $145,000 - $169,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving profitable growth through strategic planning and execution within the consumer packaged goods sector. Proven ability to build executive relationships, manage P&Ls, and align cross-functional teams to achieve business objectives.

Highest-signal resume keywords

Strategic LiaisonCommercial Strategy DeploymentRevenue ManagementChannel Marketing ExpertisePerformance Forecasting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business ExecutionSales ManagementFranchise ManagementResource PrioritizationNegotiation SkillsData AnalysisSyndicated ResearchCompetitive AnalysisP&L ManagementTerritory Operating Plans

Soft Skills

CoachingInfluencingRelationship BuildingContinuous ImprovementLeadership Behaviors

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Consumer Packaged GoodsMarket Potential AssessmentJoint Business PlansCold Drink EquipmentInnovation ExecutionSales TransactionsCategory PlansFrontline InsightsBusiness Plan DeliveryCustomer Relationships

About the role

Key responsibilities & impact

Serve as the primary strategic liaison between The Coca-Cola Company and Coca-Cola Southwest Beverages North Zone leadership
Drive profitable volume, revenue, transactions, mix, and share growth across the full Coca-Cola portfolio
Lead deployment of aligned commercial strategies and initiatives across the assigned geography
Coach, influence, and support bottler execution excellence
Build executive-level relationships and provide strategic input to Joint Business Plans
Develop and activate contingency plans to protect annual business plan delivery
Expand territory potential through SOVI, Cold Drink Equipment, innovation execution, and category/commercial plans
Align Zone leadership, operations, sales, and frontline teams on priorities
Assess market potential and performance and recommend priorities and resource needs
Participate in weekly and monthly performance routines and track corrective actions
Manage assigned discretionary budgets and recommend investment trade-offs
Identify capability gaps, build capabilities, and share successful practices across bottlers
Integrate customer, channel, marketing, finance, and supply-chain inputs into territory execution agendas
Maintain regular in-market cadence across the North Zone
Foster continuous improvement and model The Coca-Cola Company leadership behaviors

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Management, or a related field
7 or more years in a CPG organization across sales, key account, franchise management, or operations
Experience with business execution within an assigned market or geography
Success translating annual strategies into territory operating plans
Experience forecasting performance, managing customer or distributor relationships, and leading corrective actions
Strong commercial and financial judgment
Experience with revenue and operating P&Ls, resource prioritization, selling, and negotiation
Strong understanding of channel marketing, customer and outlet execution, syndicated research, and competitive analysis
Ability to combine data and frontline insights to identify execution priorities
Required to verify identity and eligibility to work in the United States and complete Form I-9 upon hire
Travel required: 26% - 50%

Benefits

Comp & perks

Annual incentive reference value of 30%
Medical, financial, and/or other benefits
Relocation provided
Access to global marketing leaders and emerging digital platforms and marketing insights
Learning resources and management programs for continued skills and knowledge development