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Director of Sales – Amazon, Whole Foods Market
The Coca-Cola Company. Serve as customer lead for Amazon.com, accountable for top-line growth, P&L stewardship, and joint business plan execution .
Posted 9/25/2026full-timeAtlanta • Illinois • United StatesLead💰 $141,000 - $165,200 per yearWebsite
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Serve as customer lead for Amazon.com, accountable for top-line growth, P&L stewardship, and joint business plan execution
- Build relationships with Amazon and Whole Foods Market
- Lead sell-in activities for innovation launches, assortment updates, and pricing strategies
- Partner with broker teams and field execution partners to improve retail performance and compliance across Natural Channel customers
- Represent the customer voice across Marketing, RGM, Finance, Customer Planning, Supply Chain, and Commercial Strategy teams
- Influence innovation priorities, pricing corridors, and promotional frameworks using channel- and customer-specific insights
- Align bottling partners and other system stakeholders on commercial objectives and execution plans
- Lead category management and space planning for Whole Foods Market and other Natural Channel customers with SPINS and Acosta
- Deliver category reviews, whitespace analyses, and shelving recommendations using syndicated and shopper data
- Guide planograms, assortment strategies, and category tactics
- Design and execute RGM strategies for pricing, pack architecture, and promotion effectiveness
- Perform financial modeling and trade spend analyses to optimize ROI and investment allocation
- Oversee promotional strategy for Natural Channel accounts, focusing on trade optimization, margin improvement, and mix management
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Finance, or a related field required
- 10+ years of progressive experience in Sales, RGM, or Category Management within the CPG or beverage category
- Experience with Amazon or Natural Channel customers advantageous
- Ability to lead joint business planning processes
- Ability to influence pricing and promotional strategies and deliver ambitious growth targets
- Advanced proficiency in syndicated data platforms, including SPINS and NielsenIQ
- Proficiency in space planning tools such as JDA, Apollo, or equivalent
- Strong analytical and strategic planning skills
- Success translating insights into actionable recommendations
- Exceptional negotiation, influencing, and relationship-building capabilities with senior-level stakeholders
- Ability to lead cross-functional teams and thrive in a matrix environment
- High digital and eCommerce fluency
- Comfort leveraging technology, emerging analytics, and AI-powered tools
- Passion for wellness and natural products is a strong plus
- Currently authorized to work full-time in the United States
- Must not require The Coca-Cola Company's sponsorship to continue working legally in the United States
Benefits
Comp & perks- Annual incentive with a 30% reference value
- Medical, financial, and/or other benefits
- Career advancement opportunities
- Advanced data platforms, analytics tools, and technology ecosystem
- Collaboration with diverse functions, customers, and system partners
- Inclusive, growth-oriented company culture
- Equal opportunity employment