Director, Regional Marketing

The Coca-Cola Company

. Develop and implement regional business plans and activation programs meeting Brands, Bottlers, Channel, Customer, and Assets Partners’ needs to maximize profit and volume .

Posted 10/30/2026full-timeRemote • United StatesLead💰 $169,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing regional business plans and activation programs, with a strong focus on brand strategy, shopper marketing principles, and leveraging digital technologies. Proven ability to manage budgets, foster partnerships, and achieve sustainable results in the consumer packaged goods and beverages industry.

Highest-signal resume keywords

5+ Years Experience In CPG Or Beverages IndustrySports Marketing ExperienceKnowledge Of Brand Strategy And ApplicationStrong Background In Social, Digital, And Mobile TechnologiesShopper Marketing Principles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyShopper MarketingIntegrated Marketing CommunicationBudget ManagementAsset ActivationConsumer PromotionsLegal Guidelines KnowledgePOS ExpertiseActivation MethodsAgency Capabilities Knowledge

Soft Skills

CollaborationRelationship ManagementCommunicationLeadership

Tools & Technologies

E-MarketingLocal AdvertisingSocial MediaDigital MarketingMobile Technologies

Industry Keywords

Consumer Packaged GoodsBeverages IndustryExperiential MarketingSponsorship ManagementLeague Rules Knowledge

About the role

Key responsibilities & impact

Develop and implement regional business plans and activation programs meeting Brands, Bottlers, Channel, Customer, and Assets Partners’ needs to maximize profit and volume
Lead customization and implementation of integrated marketing communication and asset activation plans
Coordinate internal and external functions including marketing assets and sponsorships, e-marketing, local advertising, and consumer/shopper promotions
Lead top-to-top relationships and partner on acquisitions and renewals
Collaborate with bottlers, system stakeholders, and customers to integrate asset partners into channel and customer plans
Leverage sponsorship benefits through asset plans covering packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile
Steward and leverage asset inventory including tickets and team trips consistent with company policy
Partner with Franchise Leadership on market-specific business opportunities utilizing assets
Develop and communicate written briefs for agencies and suppliers
Direct creative activation work relevant to asset or market activation
Act as subject matter expert for POS, packaging, coupons, trademarks, legal guidelines, and company investments
Manage budgets and relationships

Requirements

What you’ll need

5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry
Knowledge of brand strategy and application across channel, including local marketing
Knowledge of key consumption occasions, shopper messaging, and methods of activation
Proven track record of achieving sustainable results
Sports Marketing Experience with a Team, League, Agency, or client
Strong background in Social, Digital, and Mobile technologies
Knowledge and understanding of brand standards, TM use, legal guidelines, and Vis ID SME
Knowledge of agency capabilities
Knowledge of league rules
Shopper Marketing Principles
Rules development and legal approval process
Currently authorized to work in the United States on a full-time basis
Must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States
Travel required: 26%–50%

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position
Annual incentive reference value of 30% (performance at target)
Global network and critical cross-functional experiences
Iconic and innovative brands portfolio
Expansive and diverse customers
Inclusive culture, continuous learning, and growth mindset
Equal opportunity employment