Director, Shopper Marketing – Advanced Hydration

The Coca-Cola Company

. Serve as marketing lead and counterpart to the respective Customer Team/Retailer .

Posted 10/22/2026full-timeAtlanta • Tennessee • United StatesLead💰 $155,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Shopper Marketing strategy development and execution, with a strong focus on managing budgets, optimizing campaigns, and building relationships with retail partners. Proficient in analyzing marketing metrics and conducting post-program evaluations to drive continuous improvement.

Highest-signal resume keywords

Shopper Marketing Strategy DevelopmentBudget Management Over $4MRetail Media Networks ExpertiseProject Life Cycle ManagementMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Shopper MarketingMarketing StrategyCampaign OptimizationBudget ManagementProject ManagementData AnalysisKPI DevelopmentRetail MarketingMarket AuditsPerformance Metrics

Soft Skills

Relationship BuildingStakeholder CommunicationCollaborationProblem SolvingAdaptability

Tools & Technologies

Microsoft PowerPointMicrosoft ExcelMicrosoft Word

Industry Keywords

Convenience Retail ChannelShopper SegmentsRetailer Business GoalsMarketing PlansField ActivationCorporate MarketingCommercial TeamsPerformance UpdatesReal-Time OptimizationsDriving Policy Compliance

About the role

Key responsibilities & impact

Serve as marketing lead and counterpart to the respective Customer Team/Retailer
Build effective Shopper Marketing plans aligned with retailer business goals
Develop foundational retailer marketing strategy, tactical implementation, and optimizations
Design and execute annualized shopper marketing plans for the U.S. domestic market
Manage the full project life cycle for Retailer Shopper Marketing programs
Create and maintain detailed calendarized marketing plans with objectives, KPIs, strategies, programs, tactical details, and budgets
Manage a working budget of $4M+ with transactional reporting, optimizations, invoice processing, and monthly reconciliations
Manage the media agency and drive performance updates, real-time optimizations, and high-performing campaigns
Serve as subject matter expert on channels, retailers, shopper segments, insights, trends, competition, and brand performance
Build relationships with retailer counterparts and stakeholders to identify opportunities and develop programming
Coordinate joint planning with Corporate Marketing, Field Marketing, and Commercial teams
Ensure seamless execution of Shopper programs and provide toolkits for field activation
Manage Shopper Marketing communications with internal and external stakeholders
Conduct real-time marketing and shopper metric audits and post-program analyses

Requirements

What you’ll need

Bachelor’s Degree Required
Minimum 7+ years experience in Shopper Marketing or related field Marketing discipline required
Expert knowledge and fluency in the convenience retail channel and relevant retail media networks
Residence within the Nashville, TN or Atlanta, GA area is required, within 50 miles
Professional-level proficiency with Microsoft Office, including PowerPoint, Excel, and Word
Ability to travel as necessary, approximately 25%, by car and plane, including local and neighboring geographic territories
Must hold and maintain a valid driver's license and be able to drive long distances
Motor Vehicle Records must satisfy Company standards per Driving Policy
Must be currently authorized to work full-time in the United States without requiring The Coca-Cola Company's employment sponsorship

Benefits

Comp & perks

Annual incentive reference value of 30%
Medical, financial, and/or other benefits
Paid travel expenses implied for required business travel